Engagement & Communications Senior Specialist

Dealer Engagement & Incentive Manager – Vin. Fast We are looking for a Dealer Engagement & Incentive Manager who can drive impactful engagement across our dealer network through strong content strategy, internal communications, and event execution. This role requires someone who is both strategic and hands-on—capable of turning business goals into actionable plans, while also crafting compelling content that motivates and aligns our dealer ecosystem.

Key Responsibilities

1. Dealer Engagement Strategy & Execution Develop and execute comprehensive dealer engagement plans aligned with business objectives Translate commercial targets into clear, actionable programs with defined timelines and deliverables Collaborate cross-functionally (Sales, Marketing, Operations) to ensure seamless execution across the network
2. Content Strategy & Development (Core Focus) Lead the development of content strategy from umbrella concept/tagline → content pillars → content angles → execution roadmap Plan and manage content calendars for campaigns, monthly and quarterly initiatives Create and oversee high-quality content (messaging, articles, scripts, key visuals direction) Ensure consistency in tone, messaging, and brand voice across all internal and dealer communications
3. Event & Activation Management Conceptualize and execute engagement programs such as sales contests, incentive campaigns, dealer conferences, kick-offs, and recognition events Manage end-to-end event execution: concept, content, operations, and participant experience Ensure all events effectively reinforce strategic messages and drive motivation
4. Incentive Program Design & Management Design and implement incentive schemes aligned with business goals Monitor program performance and optimize based on data and dealer insights Ensure transparency, clarity, and attractiveness of all incentive mechanisms
5. Budget Management & Performance Tracking Plan and manage budgets across engagement, content, and event initiatives Track spending and ensure cost efficiency while maximizing impact (ROI) Evaluate program effectiveness against defined KPIs Requirements Requirements 4–6+ years of experience in internal communications, content strategy, event management, or trade marketing Strong content capability (must-have): Proven ability to build structured content frameworks (umbrella → pillars → angles → execution) Strong storytelling and writing skills with clear, logical thinking Experience in organizing medium to large-scale events and activations Strong analytical and structured thinking, with the ability to: Build plans from objectives to execution Manage timelines and ensure delivery Experience in budget planning and management Strong stakeholder management and cross-functional collaboration skills Proactive, detail-oriented, and able to work in a fast-paced environment Benefits Preferred Qualifications Experience working with dealer networks or retail chains Background in incentive program design or sales-driven campaigns Experience in high-growth or fast-paced organizations