Marketing Research Officer

Key Responsibilities

Conduct primary and secondary research to identify market opportunities, customer needs, and competitor activities. Design and administer surveys, focus groups, and interviews to collect relevant data. Analyze qualitative and quantitative data using statistical tools and software. Monitor and evaluate market trends, customer preferences, and emerging technologies in the mobile money/fintech sectors.

Prepare comprehensive reports and dashboards for senior management. Support marketing campaigns with data-driven insights, including audience segmentation and targeting. Track customer satisfaction, churn, and brand perception metrics. Provide recommendations for new product features, pricing strategies, and promotional activities.

Maintain and update the marketing research database regularly. KPIs / Performance Indicators: Timeliness and accuracy of research reports. Impact of research insights on business decisions. Customer and market insight quality. Improved campaign ROI and product adoption rates.

Requirements

Bachelor's degree in Marketing, Business Administration, Economics, Statistics, or related field. At least 2 years of experience in marketing research, data analysis, or consumer insights (preferably in fintech or telecom). Strong knowledge of research methodologies (qualitative & quantitative). Proficiency in statistical analysis tools (SPSS, Excel, Power BI, or similar).

Excellent communication and presentation skills. High attention to detail and accuracy. Strong organizational and project management skills. Ability to work independently and collaboratively in a fast-paced environment. Data-driven mindset with commercial awareness. Ethical and confidential handling of data.