GTM Generalist

ABOUT ROLE! 🙌 This role is a great fit for someone who is curious, hands-on, and deeply excited about building pipeline and driving growth. You'll work closely with thew GTM leadership team to execute Reo.Dev http://Reo.Dev's go-to-market strategy helping us engage the right buyers, and build a predictable revenue engine.

Reo.Dev http://Reo.Dev is at a breakout moment. We launched in October 2023, and within just three years we've become one of the most talked-about platforms in the developer tools world. The best Dev. Tool companies globally use Reo, and we've reached strong product-market fit. Now we're entering our next chapter—scaling our GTM engine and building the category-defining revenue team for developer tool companies.

This is where you come in. 🚀 WHAT WILL YOU BE WORKING ON?

• Owning and executing targeted outbound campaigns that generate a qualified pipeline for the sales team.
• Working closely with the SDR team to improve outbound strategy, messaging, targeting, and execution.
• Building account-based campaigns across email, LinkedIn, and other GTM channels.
• Collaborating with Marketing and GTM engineering to convert intent into opportunities and pipeline.
• Working with outbound agencies to consistently generate qualified meetings and improve campaign performance.
• Experimenting with messaging, ICPs, channels, sequences, and workflows to improve conversion across the funnel.
• Supporting GTM execution around launches, reports, webinars, conferences, and strategic campaigns.
• Owning execution end-to-end: idea → execution → optimization → learning.
• Helping Reo.Dev http://Reo.Dev build a scalable, repeatable GTM engine that consistently generates pipeline and revenue. 👯 WHO WILL EXCEL AT THIS ROLE? Above everything else, we're looking for hunger to learn. If that's real, the rest we can build on. You will enjoy this role if these sound like you:
• Problem-solving is the primary skill in this role; it is solving for messaging, ICP , audience on a daily basis
• You have strong communication skills. Writing especially you understand how messaging changes based on the audience, channel, and objective. You can hold a point of view and defend it.
• You're comfortable reading data. You can look at campaign performance, connect the dots, and let the numbers shape what you do next.
• You use AI like a power tool. But you have taste you'd never ship outreach that doesn't feel like a person wrote it.
• Aggressive growth trajectories excite you!
• You enjoy experimenting with outbound, inbound, ABM, events, partnerships, and new GTM channels.
• You love understanding customers and figuring out what makes them respond.
• And you have fun while doing it! Prior experience in outbound, SDR, demand generation, growth marketing, or B2B SaaS GTM is a plus—but more than that, show us you've actually thought deeply about how great go-to-market teams are built. 👯 WHAT QUALITIES DO WE LOOK FOR IN OUR TEAM MEMBERS? While there is no stencil for the type of people we like, there are a few traits that might make Reo.Dev http://Reo.Dev a better fit for you. Reo.Dev http://Reo.Dev might be a good fit if you:
• Work hard, hands-on and want to grow really fast.
• Care about your work a great deal and find it highly unsettling if the quality of work is even slightly sub-par.
• Execute fast.
• Are hands-on (we will not have elaborate reporting structures for the foreseeable future—and hopefully ever).
• Are someone people like to work with, low on ego, high on humility.
• Have the ability to fail, learn, and keep trying until you win. Startups are tough, and we will not get everything right the first time.
• Have a long-term view of your career growth and are not optimizing only for the next 1–2 years.
• Now Let's 👋 Meet Reo.Dev http://Reo.Dev
• Origins: Reo.Dev http://Reo.Dev was founded in March 2023 by Achintya https://www.linkedin.com/in/achintyagupta/, Gaurav https://www.linkedin.com/in/jgaurav/ and Piyush https://www.linkedin.com/in/piyush-agarwal-21244213/ – All of them are 2nd time Entrepreneurs [read more on the Founding team below]
• Value Prop: Reo.Dev http://Reo.Dev provides Revenue Intelligence for Developer tool companies. We are category creators and currently no other company has the capabilities Reo.Dev http://Reo.Dev has. Our closest parallel is 6sense.com http://6sense.com which operates in the B2B SaaS industry and does not serve Dev. Tool companies
• Customers: Our Customer base includes some of the most respected Dev. Tool companies [see more details below]. All of our Customers are in the US and EU. We are hugely Customer centric and satisfaction scores are very high. [read more on customer feedback below]
• Traction: We have grown 10X in 2024 vs. Dec’2023. We price at a Premium and have 90%+ Gross margin
• Funding: We are funded by the most reputed VCs from India and the US [see more on Fundraise below] ORIGINS AND VALUE PROP 🏗️ ABOUT THE DEVELOPER TOOLS INDUSTRY: Developer tools is a $500 billion industry, generates $50B in revenue annually and has been growing at 22% year on year. Source https://tylerjewell.substack.com/p/the-developer-led-landscape-20-08-28 By definition, this industry is at the frontier of technology. Innovation happens extremely fast in this industry. Teams need to have a strong technological background to build for this industry Developer tools can scale up globally, generate strong revenue and have high profit margins 🏆 REO.DEV http://Reo.Dev VALUE PROP Reo.Dev http://Reo.Dev is a modern revenue stack for Developer focused companies. We help Developer Tool companies identify which Engineering Teams have an Urgent need for their product and the highest likelihood of conversion. We capture and analyze a wide array of developer activity data from Github, Docs, Docker Installs, Communities, other dev specific sources and convert them to sales signals. Our customers include CROs, VP Sales, VP Marketing, AE, SDR teams and Marketing teams of Devtool companies 👷‍♂️ Founding Team: Reo has been founded by experienced entrepreneurs. All three founders have a strong track record of building start-ups and leading teams
• Achintya https://www.linkedin.com/in/achintyagupta/: Achintya was previously the co-founder at Phyllo, which is a developer tool company. Phyllo raised ~$18M in VC funding from top tier VCs. Achintya is a Chemical Engineer from IIT Delhi (2009) and MBA from Indian School of Business (2013)
• Piyush https://www.linkedin.com/in/piyush-agarwal-21244213/: Piyush is a second time entrepreneur. He previously founded Scholr, which was an Ed. Tech start-up and was acquired by BYJU’S in 2020. Piyush is a Mechanical Engineer from IIT Kharagpur (2008) and MBA from India School of Business (2013)
• Gaurav https://www.linkedin.com/in/jgaurav/: Gaurav is a senior Tech leader with 16 years of experience. Previously he was VP Engineering at Ninjacart (valued at $1B+) and CTO of Kuliza where he led a team of 150+ developers. He is a Computer Science Engineer from IIIT Allahabad (2006) 💡 As co- founders we take pride in the fact that people who have worked with us in the past, want to work with us again! CUSTOMERS AND TRACTION In 9 months since Product Launch, we have amassed a large customer base comprising of some of the most well known and highly reputed Dev. Tool companies. 90% of our Customers are HQ’d in North America and Europe Customer Feedback and NPS Our customers love us!! Check this out! https://www.youtube.com/watch?v=Dzvixi. Sd7GA CUSTOMER FEEDBACK Unleash Shorts.mp4 https://prod-files-secure.s3.us-west-2.amazonaws.com/41e1e536-d874-4583-b749-ca2e3dcbf50b/644fffd3-c978-4e09-9ca2-49ecae0e4575/Unleash_Shorts.mp4 “Reo Helped us identify needle in haystack accounts. We overachieved our targets for consecutive months with Reo.Dev http://Reo.Dev” Micheal https://www.linkedin.com/in/ferrantim/, CMO, Unleash https://www.getunleash.io/ [Spark Capital. Series A| Open Source Feature Mgmt. Platform] Aporia Shorts.mp4 https://prod-files-secure.s3.us-west-2.amazonaws.com/41e1e536-d874-4583-b749-ca2e3dcbf50b/6453f4c9-ef39-4f5e-8746-79eb02b6d365/Aporia_Shorts.mp4 “The most beautiful things about Reo.Dev http://Reo.Dev is that it was built for developer focused companies. We saw a 2X increase in meetings booked!” Shai Alani https://www.linkedin.com/in/shaialani/, VP Marketing, Aporia https://www.aporia.com/ [Tiger Global. Series A | ML Ops Platform] Fluree Shorts (1).mp4 https://prod-files-secure.s3.us-west-2.amazonaws.com/41e1e536-d874-4583-b749-ca2e3dcbf50b/c7c05807-b5bd-440a-a432-e62c87e40134/Fluree_Shorts_(1).mp4 “Reo.Dev http://Reo.Dev data is some of the best data I have ever used. It helped us increase sign-ups by 30%” Kevin Doubleday https://www.linkedin.com/in/kevindoubleday/, Director
• Marketing, Flur.ee http://Flur.ee [Sinewave. Series A | Data Mgmt. Platform] Lightbend Shorts (1).mp4 https://prod-files-secure.s3.us-west-2.amazonaws.com/41e1e536-d874-4583-b749-ca2e3dcbf50b/b3fed910-4bff-4238-ad0f-1d83732e80b9/Lightbend_Shorts_(1).mp4 “With Reo.Dev http://Reo.Dev, we identified more than 10,000 target accounts that we had never interacted before” Alec Cross https://www.linkedin.com/in/aleccross/, VP Sales, Lightbend https://www.lightbend.com/ [Greylock, Dell Capital. Series D| Low Latency Microservices] Chronicle Shorts .mp4 https://prod-files-secure.s3.us-west-2.amazonaws.com/41e1e536-d874-4583-b749-ca2e3dcbf50b/725959f4-70e4-4bc3-86f7-c1596b2c8283/Chronicle_Shorts_.mp4 “Reo.Dev http://Reo.Dev is integrated into our SDR process. It is helping us learn who is evaluating our competitors and triangulate intent on web” Andrew Twigg https://www.linkedin.com/in/andrew-twigg-b20b752/, Sales Director, Chronicle https://chronicle.software/ [Low Latency Trading PaaS] WhatsApp Audio 2023-10-19 at 10.52.54 AM.mpeg https://prod-files-secure.s3.us-west-2.amazonaws.com/41e1e536-d874-4583-b749-ca2e3dcbf50b/1a9d51da-fa26-4792-9aaf-21f16b95e5db/Whats. App_Audio_2023-10-19_at_10.52.54_AM.mpeg “I was never able to crack technical prospecting and this cracked it.” Micheal https://www.linkedin.com/in/michael-cho-24864688/, AE (Outsourced), Outerbounds https://app.notion.com/p/acdc9b46155748dfbd1f564e58675738?pvs=21 [Foundation Capital, Series A | AI Infra platform] TRACTION In 2024, we have grown 10X vs. 2023. We work with some of the top Dev. Tool companies in the world. Our systems process 6-8 million developer signals everyday to generate massively intelligent revenue pipelines for our customer. We have been featured in top VC reports such as A16Z’s AI Sales Tech Report https://a16z.com/ai-transforms-sales/ and Inc42’s Top 30 Startups of 2024 https://inc42.com/startups/2024-in-review-the-best-of-inc42s-30-startups-to-watch/ FUNDRAISE PRE-SEED ROUND: Q3’2023 Read about our Pre-Seed round here: https://inc42.com/buzz/reo-dev-bags-funding-to-provide-sales-intelligence-to-developer-focused-enterprises/ https://business.outlookindia.com/corporate/reodev-secures-12-million-in-pre-seed-funding-round-led-by-india-quotient https://entrackr.com/2024/02/revenue-intelligence-startup-reo-dev-raises-1-2-mn-led-by-india-quotient/ SEED ROUND: Q4’2024 We raised a Seed round funding in Q4’ 2024 from one of the most reputed VC funds in the US. - https://www.reo.dev/blog/reo-dev-raises-4m-seed--building-ai-native-devgtm-platform SERIES A: Q2’ 2026 We recently announced our $11.3 Mn Series A led by Elevation Capital: - https://www.linkedin.com/posts/achintyagupta_a-big-one-for-us-weve-raised-113m-activity-7483506627174834177-f8-F?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAsqGA0BzJCL3zPOv25tTAWzeEQHqTVo. Gdo