Job description
亮点 / Highlights: The candidate will have the opportunity be part of a team which focusses on growing the business with the nuances of data granularity
岗位职责 / Duties:
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Merchant Operations & Business Insight a) Analyze merchant performance data (GMV, order volume, AOV, conversion rate, fulfillment efficiency, etc.) to identify growth opportunities and operational gaps b) Develop a deep understanding of food delivery business dynamics across categories (QSR, coffee, casual dining) and translate insights into actionable recommendations c) Build and maintain a "Merchant × Category × Scenario" analytical framework to support BD teams in merchant conversations and growth planning
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Data Analysis & SQL-Driven Reporting a) Extract, clean, and analyze operational data using SQL to support day-to-day business decisions b) Establish standardized reporting dashboards and performance tracking (order growth, conversion funnels, retention metrics, ROI, etc.) c) Diagnose performance issues through funnel analysis and data deep-dives; continuously refine analytical models
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BD Support & Commercial Collaboration a) Translate data findings into clear, merchant-facing narratives to support frontline BD teams in client conversations and pitch materials b) Collaborate with BD, Marketing, and Operations to design tailored growth plans for strategic accounts c) Participate in merchant reviews and provide data-backed recommendations to drive GMV and platform contribution
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Campaign & Growth Execution a) Support the design and evaluation of marketing campaigns and merchant promotions, with a focus on measurable business outcomes b) Track campaign performance (impressions, clicks, conversion, incremental orders) and deliver post-campaign reviews and scalable best practices c) Contribute to playbook development across merchant tiers, categories, and growth stages
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Cross-functional Project Management a) Manage end-to-end analytical and operational projects (scoping → execution → reporting) b) Work closely with cross-functional teams (Product, Operations, Sales, Marketing) to ensure data accuracy and project delivery c) Document learnings and build case studies to enable knowledge sharing across the team