Assistant Consumer Engagement Manager

Description Key Responsibilities Marketing Planning, Calendar and Campaign Implementation

• Monitor beauty communication and social/digital landscape
• Coordinate and executing brand omni-channel marketing programs
• Manage and execute campaigns by partnering with in-market Education, Commercial, and DCM teams to align and achieve business goals
• Deliver and execute in-market marketing strategies including key selling points of new products, social story-telling to reflect consistent message across touchpoints and communication channels (Social platform, VM, OL SIS, BA /KOL Social channels) as cascaded from SEA4 Marketing Social & Digital Marketing and Communication Execution
• Support SEA4 Marketing Lead to execute Social, Digital & CRM plans, follow-up on the implementation of media and communication plan in alignment with project KPIs
• Ensure effective execution of Content Calendar, digital asset localization, brand social communication across brand social pages, website, SEO, and email marketing implementation
• Manage localization asset approvals. Adapt and execute social/digital local creative briefs
• Ensure all marketing materials comply with brand guidelines
• Coordinate artwork, translations and production timelines
• Identify any emerging social media trends to maximize campaign effectiveness to support customer acquisition, retention, and reactivation programs
• Analyze campaign performance across CRM, paid media, social and e-commerce, provide recommendation where necessary based on key metrics
• Identify consumer insights and recommend optimization opportunities.
• Monitor campaign KPIs includes reach, engagement, conversion and ROI.
• Translate market learnings into future marketing recommendations. PR/ KOL and Community Management
• Responsible to execute In-Market KOL and PR Plans and develop content ideas & topics for editorial write-ups, press discussions, key monthly highlights
• Identify suitable KOL personas, work with KOLs on content and social with asset briefs
• Ensure to maintain and establish relationships with in-market KOLs for regular support, campaign focus, and project collaboration
• Monitor influencer performance, ensure timely update of Traackr platform and provide improvement based on learnings. Marketing Operations Management
• Maintain close contact with the in-market Education on current and upcoming programs to assure alignment with marketing calendar and accurate information is reflected
• Support the in-market Online team to execute e-commerce mega campaigns
• Prepare feedback and update the SEA4 Marketing Pod Lead on any recommended improvements or changes
• Execute targeted consumer offerings cascaded by SEA4
• Monitor the consistent implementation of all kinds of communication in a timely manner
• Consolidate report and analyses marketing activities for SEA4 Brand
• AI/Digital Innovation (Future-proof) to improve content, identify trends and campaign efficiency Budget Compliance and Follow-Up
• Deliver and execute all marketing activities within the allocated budget cascaded from SEA4
• Track campaign spending and monitor budget utilization.
• Manage purchase requests and invoices. Ensure timely PO submission (No PO No Job)
• Identify cost efficiencies & cost savings through organic partnership opportunities. Others
• Complete any tasks, projects and other corporate activities as appropriate Qualifications Qualifications / Knowledge
• Degree in Marketing is preferred
• Minimum 7 years working experience in marketing, preferably worked in a fast-paced retail/sales company
• At least 3 years of people management experience. Person Specification
• Good communication skills and excellent in both written and oral English
• Experience in brand management, e.g.: marketing, sales, training, merchandizing, and public relations
• Beauty marketing experience within makeup/skincare metier with understanding of Social Digital, eCommerce era
• Meticulous, highly organized, independent, and able to perform a variety of tasks in a fast-paced environment
• Ability to align, influence, and build collaborative relationships with different stakeholders. Clear achievement is a must
• Ability to develop creative, effective, measurable marketing initiatives
• Good knowledge in Microsoft Office software applications
• Task and result oriented