Job description
Senior Analyst - Advisory, China
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Advisory & Client Engagement
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Deliver insight-sharing sessions and advisory discussions based on research findings and written reports, clearly explaining complex analyses and implications.
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Respond to client briefs by shaping research frameworks, analysis structures and report narratives, rather than purely extracting data.
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Use pre-published Mintel Reports and research outputs to support client discussions, tailoring angles and focus to specific business questions.
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Present research-led insights to clients in a clear, structured and confident manner, ensuring findings are well understood and actionable.
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Work closely with Client Success and Commercial teams to support content-led advisory engagements, ensuring research outputs are aligned with client needs.
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Proactively communicate with clients on the most relevant research findings, market insights and report outputs for their business priorities.
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Content & Insights Delivery
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Publish in-depth research reports combining market research and consumer insights, demonstrating Mintel’s expertise across consumer markets
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Deliver Mintel Reports on time and to a consistently high quality standard, covering a range of categories and subject areas.
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Independently lead the end-to-end report workflow, including:
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research design and scoping
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questionnaire design and research framework development
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primary and secondary data collection
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data analysis, validation, and interpretation
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insight synthesis, storyline development, and report writing
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Gather and assess relevant primary and secondary data for each market, working closely with Research Directors to develop accurate market, company and segmentation insights.
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Translate complex data and research findings into clear, structured and insight-led written content, aligned with Mintel’s reporting standards.
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Industry Engagement
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Monitor consumer, market and innovation trends, identifying the most relevant issues to explore through consumer research.
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Build and maintain relationships with industry contacts and experts to deepen understanding of factors influencing consumer behavior, innovation and company strategy.
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Integrate market knowledge, research findings and external inputs into coherent insight narratives that strengthen report quality and relevance.