Lead Marketing Commercialisation Manager

** Lead Marketing Commercialisation Manager – United Kingdom (Remote) **** **

** About the role ** Convera is looking for a results-driven **Lead ** ** Marketing Commercialisation Manager ** to join our Marketing organization. In this role, you will lead the end-to-end go-to-market (GTM) commercialization of new products, features, and capabilities—ensuring strong adoption, scalability, and measurable revenue impact.

This position is ideal for someone who combines strategic thinking with hands-on execution and thrives in a fast-paced, cross-functional environment. You will partner closely with Product, Sales, Enablement, Operations, Creative, and external stakeholders to ensure every launch is executed with precision and delivers business results.

** What you’ll do **

** Own and drive GTM commercialization **

• Act as the central orchestrator for product and feature launches, managing timelines, dependencies, and cross-functional alignment

• Develop and maintain scalable GTM frameworks, including launch checklists, readiness scorecards, and phased rollout plans

• Define target segments, adoption goals, and success metrics for each launch

• Manage budgets, timelines, and resources to ensure efficient and effective delivery

** Enable go-to-market readiness **

• Coordinate launch deliverables across Product Marketing, Content, Brand, Sales Enablement, and Sales teams

• Lead GTM readiness meetings, proactively identify risks, and manage go/no-go decisions

• Partner with Sales and Enablement to ensure teams are equipped with the right messaging, tools, and materials

• Serve as the primary point of contact for GTM-related questions on new launches

** Support customer rollout and adoption **

• Collaborate with Product and Sales to identify pilot customers and run early adopter programs

• Gather and synthesize customer feedback to refine positioning and improve launch readiness

• Monitor adoption trends and support field teams in prioritizing rollout efforts

** Measure impact and optimize performance **

• Define and track success metrics (adoption, activation, usage, early revenue signals)

• Partner with Data and Analytics teams to monitor performance, identify friction points, and recommend improvements

• Build dashboards and provide regular updates to leadership on commercialization performance

** Continuously improve GTM processes **

• Capture learnings and lead post-launch retrospectives to refine workflows

• Build repeatable, scalable GTM processes across the product portfolio

• Drive accountability and alignment across Product, Sales, Marketing, and Operations

** What you bring **

** Required qualifications **

• Bachelor’s degree or equivalent experience

• 5+ years of experience in GTM operations, program/project management, commercialization, product operations, or marketing

• Proven track record of launching and scaling products, features, or propositions

• Strong project management skills, with experience leading complex, cross-functional initiatives

• Excellent communication and stakeholder management skills across diverse teams (Product, Sales, CS, UX, Legal, Ops)

• Analytical mindset with the ability to translate data and insights into actionable recommendations

• Highly organized, proactive, and able to manage multiple concurrent projects

** Nice to have **

• Project Management certification (e.g., PMP, Prince2, Agile)

• Experience in financial services, payments, or technology environments

• Strong problem-solving skills and ability to navigate ambiguity

• Experience driving acquisition, adoption, and customer growth initiatives

• Familiarity with GTM frameworks, enablement tools, and product analytics platforms

• Experience with customer feedback programs (beta programs, CABs, etc.)

• Exposure to pricing, packaging, or segmentation strategies