Job description
Role Overview This is a highly execution-focused role. You will directly run ad accounts, optimise funnels, scale winning campaigns, and own key growth metrics like GMV, ROAS, CAC, and conversion rate. If you love numbers, experiments, and scaling brands - this role is for you.
Key Responsibilities
Performance Marketing (Core Ownership) Manage and scale paid channels: Meta (Facebook & Instagram Ads) Google Ads (Search, Shopping, Display, YouTube) Marketplace ads (Amazon, etc. as needed) Own daily optimisation of: Budgets Creatives Audiences Bidding strategies Drive profitable growth with strong ROAS & CAC control Creative Collaboration Work closely with design & content teams to produce high-converting creatives Turn performance data into strong creative briefs Growth & Funnel Optimisation Improve website conversion rates (CRO) Optimise landing pages, product pages, and checkout flows Test offers, bundles, upsells, and retention flows Work on repeat purchase and LTV growth Analytics & Experimentation Track and analyse performance using GA, Meta, and dashboards Run continuous A/B tests on creatives, audiences, and funnels Share weekly growth insights and action plans Requirements What We’re Looking For 4–8 years of hands-on performance marketing experience (D2C/ecommerce preferred) Proven track record scaling revenue profitably Strong experience with: Meta Ads Google Ads Conversion optimisation Analytics & attribution Comfortable owning large budgets and growth targets Highly data-driven + experimental mindset Bonus Points Experience in consumer brands, kids, lifestyle, FMCG, or gifting Worked in fast-growing startups or early-stage brands Exposure to marketplaces & quick commerce growth