Franchise Commercial Strategy Manager - Thailand Beverages

Generate Strategic Insights

• Leverage commercial, market and consumer insight to uncover high-impact growth opportunities across categories, brands, channels, customers, and portfolio mix, translating complex analytics into clear, actionable strategic recommendations. Act as Strategic Thought Partner
• Partner closely with bottler commercial leadership to diagnose business challenges, shape strategic priorities, and influence decision-making through structured, data-driven insights. Lead Commercial Transformation
• Drive the deployment of critical commercial capabilities—leveraging Pepsi. Co’s global Centers of Excellence—including initiatives such as next-generation GTM, Perfect Store, Revenue Growth Management (RGM), and Away-From-Home channel development, aligned with bottler priorities. Lead Cross-Functional Strategic Initiatives
• Scope and lead high-impact projects across Pepsi. Co and bottler teams, mobilizing cross-functional expertise to deliver measurable commercial and capability outcomes. Strengthen Execution & Governance
• Establish strong operating rhythms, performance tracking, and agile ways of working to ensure disciplined execution, rapid problem solving, and sustained delivery of results. Strong quantitative and qualitative analytical capability with structured problem-solving skills and the ability to translate data into actionable business insights Excellent verbal and written communication skills, including clear strategic storytelling and high-quality executive presentations Humble, growth-oriented mindset with strong ownership and a win-win solutions-driven attitude Collaborative working style with the ability to influence and align senior stakeholders +10 years of experience in a multinational FMCG environment within Commercial or Strategy functions, or consulting experience with exposure to FMCG and go-to-market transformation Fluent in English and Thai language proficiency preferred Overview Franchise Strategy Manager accelerates growth across the Thailand beverage system by combining strategic insight, commercial analytics, and transformation leadership.

Responsibilities

Generate Strategic Insights

• Leverage commercial, market and consumer insight to uncover high-impact growth opportunities across categories, brands, channels, customers, and portfolio mix, translating complex analytics into clear, actionable strategic recommendations. Act as Strategic Thought Partner
• Partner closely with bottler commercial leadership to diagnose business challenges, shape strategic priorities, and influence decision-making through structured, data-driven insights. Lead Commercial Transformation
• Drive the deployment of critical commercial capabilities—leveraging Pepsi. Co’s global Centers of Excellence—including initiatives such as next-generation GTM, Perfect Store, Revenue Growth Management (RGM), and Away-From-Home channel development, aligned with bottler priorities. Lead Cross-Functional Strategic Initiatives
• Scope and lead high-impact projects across Pepsi. Co and bottler teams, mobilizing cross-functional expertise to deliver measurable commercial and capability outcomes. Strengthen Execution & Governance
• Establish strong operating rhythms, performance tracking, and agile ways of working to ensure disciplined execution, rapid problem solving, and sustained delivery of results.

Qualifications

Strong quantitative and qualitative analytical capability with structured problem-solving skills and the ability to translate data into actionable business insights Excellent verbal and written communication skills, including clear strategic storytelling and high-quality executive presentations Humble, growth-oriented mindset with strong ownership and a win-win solutions-driven attitude Collaborative working style with the ability to influence and align senior stakeholders +10 years of experience in a multinational FMCG environment within Commercial or Strategy functions, or consulting experience with exposure to FMCG and go-to-market transformation Fluent in English and Thai language proficiency preferred