Digital Marketing & Lead Generation Strategist

Job Title: Digital Marketing & Lead Generation Strategist Location: NASTP, Karachi Shift Timing: 8:00 PM – 4:00 AM Department: Marketing / Business Development Job Type: Full-Time (on-site) Role Overview We are seeking a highly driven Digital Marketing & Lead Generation Strategist to lead our growth efforts in the North American market.

This role is focused on identifying high-potential business owners, building targeted outreach strategies, and converting prospects into qualified leads for our App Development and Digital Services.The ideal candidate is not just an executor but a strategist who understands how to build and optimize B2B funnels using LinkedIn, email marketing, and content-driven outreach.

Key Responsibilities

Lead Generation Strategy Identify and target business owners, startups, and decision-makers across the North American market Design and execute end-to-end lead generation strategies Build and maintain a strong pipeline of qualified B2B leads LinkedIn Outreach & Ads Develop structured LinkedIn outreach campaigns for lead acquisition Run and optimize LinkedIn Ads targeting North American businesses Create personalized messaging sequences to improve response rates Build meaningful professional relationships to support conversions Email Marketing Campaigns Plan and execute cold email outreach campaigns Write high-converting, personalized email copy for B2B prospects Manage segmentation, automation, and follow-up sequences Continuously optimize campaigns for open rates and conversions Content & Messaging Strategy Develop persuasive content for LinkedIn, emails, and outreach campaigns Craft messaging aligned with e-commerce app development and digital services Ensure consistent brand voice across all communication channels Support thought leadership and brand positioning in the market Performance & Optimization Monitor campaign performance and improve lead quality and conversion rates Analyze data to refine targeting and messaging strategies Collaborate with internal teams to align marketing with sales goals Continuously improve overall funnel efficiency Requirements Proven experience in Digital Marketing / B2B Lead Generation / Growth Marketing Strong expertise in LinkedIn outreach and LinkedIn Ads Hands-on experience in email marketing and automation tools Excellent English communication and copywriting skills Strong strategic thinking and analytical mindset Experience in IT services, SaaS, or e-commerce app development is a plus Why Join Us Work closely with the business development and leadership teams.

Exposure to innovative projects in the tech and digital space. A collaborative and flexible environment that values creativity, initiative, and growth.

Benefits

Competitive Salary Health Insurance Life Insurance Professional Development Opportunities