Job description
The VP of Marketing is responsible for establishing and executing marketing strategies that drive customer acquisition, customer loyalty, and revenue growth across retail stores and Ecommerce channels. This position oversees loyalty, CRM, lifecycle marketing, paid media, content, social media, and customer engagement initiatives to support the company's strategic objectives.
This role partners closely with Merchandising, Ecommerce, Store Operations, and Information Technology to ensure marketing programs align with business priorities and deliver a consistent customer experience across all channels. This role reports to the Chief Merchandising Officer.