Job description
- Lead product marketing for EV and NEV models in the German market.
- Define product positioning, value propositions, and messaging with a strong focus on EV technology, software, and user experience.
- Localize global product and technology strategies from Chinese HQ for European / German market needs.
- Drive EV product launches, including go-to-market planning and cross-functional coordination.
- Develop clear product storytelling around battery technology, charging, connectivity, ADAS, and sustainability.
- Create and maintain product marketing assets, sales tools, and training materials for XIAOMI sales staff.
- Conduct competitive EV benchmarking and continuously optimize differentiation.
- Collaborate with Product, R&D, and Software teams to feed market insights into future development.
- Ensure compliance with European and German regulatory requirements for EV communication.