Senior Brand Executive (niche industry)

Key Responsibilities

Develop and execute integrated brand & content strategies across digital, social, email, and influencer channels. Plan, create, and oversee localized content (copy, visuals, video) tailored for the target audience. Ensure all content aligns with brand voice, compliance standards, and cultural nuances. Manage content calendars, campaigns, and partnerships with influencers/affiliates.

Analyze content performance and brand KPIs to optimize engagement and reach. Collaborate with design, CRM, and compliance teams to deliver consistent messaging.

Requirements

3–5 years in brand, content, or digital marketing, preferably within i-gaming, sports betting, or digital entertainment. Strong portfolio showcasing creative content and campaign work for the Malaysian market. Experience with content creation, social media management, and basic analytics tools. Understanding of local regulations and cultural trends in i-gaming.

Excellent command of English and Bahasa Malaysia (written and spoken). Able to work independently in a fast-paced environment.

Benefits

Flexible work hours (employee preference) Transportation claim Flexible claim Overtime claim for required to work overtime on normal working days Bonus payout based on individual performance and company performance