Head of News & Editorials

PLAYERSBEST is a leading online lead generation firm specializing in competitive verticals such as i. Gaming, Financials, Health, and Communications. We develop high-end websites with quality content, helping customers make informed decisions before signing up or making a purchase. Our success is driven by a customer-first approach, emphasizing quality and usability.

About the role

We’re looking for a driven, strategic leader to spearhead our news and editorial operations, working to capture search space in Google Top Stories, Discover, and organic news result. As the Head of News & Editorials , you will be responsible for developing and executing content strategies that generate high-quality traffic that turns into leads for our partners, while also leading and growing a talented editorial team.

What you'll do

Build and lead the news and editorial operation, from strategy through daily execution Develop and implement a robust content strategy aimed at driving significant traffic growth, particularly through Google Top Stories, Discover, Google News, and general organic search results - with a focus on lead generation. Build, lead, and mentor a high-performing editorial team.

Ensure all news content is optimized for search, focusing on visibility in both regular organic search and relevant news features. Oversee the development and execution of a content calendar that prioritizes coverage that is relevant for the i. Gaming sector. Work cross-functionally with SEO, marketing, and product teams to align news/editorials content efforts with general business goals and with an aim to stay ahead of industry trends.

Regularly analyze content performance, adapt strategies, and make informed decisions to continuously improve traffic and lead generation.

What we're looking for

Previous i. Gaming experience, preferably with the US market. Proven experience building and managing editorial or newsroom teams, with a results-driven and positive team culture. In-depth knowledge of news SEO and hands-on experience ranking content in Google Top Stories, Discover and Google News. A track record of content strategies that delivered measurable traffic growth.

A process-driven mindset and experience creating playbooks that a team can run consistently. Familiarity with lead generation and affiliate marketing, and how content can be optimized for conversion. Strong analytical skills and confidence working with tools like Google Search Console and GA4.

What we offer

You'll be at the helm of our editorial strategy and department and can make your own mark in an exciting and growing industry Flexibility: Remote working environment, or come join us at our office in Malta Career Advancement: Work alongside driven colleagues in a businesses on a strong upwards trajectory that rewards entrepreneurial and ambitious thinking Competitive Compensation: We offer competitive compensation packages, with opportunities for performance-based incentives