KPJ Healthcare

EXECUTIVE, MARKETING

KPJ Healthcare

Ipoh Specialist HospitalFull timePosted Aug 3, 2026

Job description

Business Growth & Strategy Development Execute strategic business growth plans to achieve revenue and profitability targets. Assist in identifying new business opportunities, including partnerships, service expansions, and emerging healthcare trends. Assist in conducting competitor analysis and market research to refine business strategies.

Marketing & Branding Assist with executing integrated marketing campaigns (digital, traditional, and experiential) to drive brand awareness and patient engagement. Support corporate branding efforts to ensure a consistent and professional image across all platforms. Help strengthen digital marketing efforts, including SEO, social media, and paid advertising propositions.

Client & Stakeholder Engagement Assist in b uild ing and maintain strong relationships with corporate clients, insurance providers, and other key stakeholders. Assist in corporate partnerships and negotiate agreements to increase patient referrals and business opportunities. Ensure high levels of client satisfaction and engagement through regular meetings, events, and feedback mechanisms.

Sales & Revenue Generation Help develop & implement sales strategies to enhance patient acquisition and retention. Assist in monitoring sales performance, tracking KPIs, and optimizing initiatives to improve conversion rates. Work closely with the finance team to assist in pricing strategies and revenue forecasting. Support business growth by helping introduce innovative healthcare packages and promotional campaigns.

Market Research & Competitive Analysis Assist in conducting data-driven analysis of healthcare trends, service demand, & competitiveness. Help provide insights on consumer behavior and emerging market opportunities. Support in benchmarking the hospital’s services against competitors to maintain competitive edge. Corporate Communication & Public Relations Assist in managing internal and external communication to uphold the hospital’s reputation.

Help develop crisis communication plans and assist in managing media relations when needed. Support representing the hospital at industry events, conferences, and networking engagements.