Job description
YOUR MISSION As Senior Mar. Tech Manager, you will own how marketing technology enables growth across the customer journey: from audience strategy and activation to measurement and lifecycle orchestration. This role exists to turn tools into outcomes. In partnership with Brand, BI & IT, you will define how the Mar. Tech ecosystem should look like, how different components integrate, what “good” looks like at scale, and how global and regional teams activate technology consistently, intelligently, and profitably.
You will define high-impact use cases, and ensure the stack is configured, integrated, and adopted in a way that unlocks real business value. You will act as the connective tissue between digital marketing, CRM/lifecycle, analytics, data, and external partners, helping the organization move to a cohesive, AI-ready ecosystem.
Define and lead the global Mar. Tech strategy and roadmap in support of growth, efficiency, and customer relevance Own the business logic of the Mar. Tech ecosystem (GMP, CDP/DMP, ESP, measurement), ensuring tools work together as a coherent system Define, prioritize, and evolve Mar. Tech use cases tied to audience activation, lifecycle orchestration, personalization, and incrementality Act as the key business counterpart to agencies and vendors, challenging implementations for quality, scalability, and long-term value Act as the super-user of the Mar.
Tech stack (e.g. CDP, SA360, Branch, GMP, ESP), driving adoption, feature utilization, and innovation Upskill the organization by building playbooks, trainings, workflows, and activation standards Ensure consistent tagging, taxonomy, and governance across regions and channels Be the main fire-starter for first-party data activation, powering audience strategy, lifecycle orchestration, and the marketing flywheel Continuously assess the Mar.
Tech landscape and guide stack evolution toward a privacy-first, AI-ready future Stay up to date on AI, LLMs, and emerging technologies, translating them into practical Mar. Tech use cases and working with the right vendors to bring them to life. YOUR TALENT 7+ years of experience in Mar. Tech within commercial marketing teams Proven track record as a hands-on Mar.
Tech leader, driving adoption and value Deep understanding of platforms such as CDPs, Google Marketing Platform, Branch, Emarsys and marketing automation tools Strong grasp of data flows, identity, consent, and measurement in a privacy-first environment Highly analytical and commercially minded, able to link Mar. Tech capabilities to measurable growth outcomes Confident communicator who can align senior stakeholders and challenge partners with credibility Curious, forward-thinking, and comfortable operating in matrixed, global organizations.
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.