Head of Visual Merchandising

The Head of Visual Merchandising is responsible for leading visual merchandising, retail marketing, trade marketing, CRM reporting, retail excellence, brand visibility, and market activation initiatives across all retail channels to enhance customer experience and drive sales.

Key Responsibilities

• Develop and implement the visual merchandising strategy across all retail outlets.
• Standardize store layouts, planograms, window displays, and seasonal merchandising.
• Ensure brand consistency across stores and distributors.
• Lead retail marketing campaigns, in-store branding, POSM deployment, and product launches.
• Drive trade marketing, dealer branding, and market activation initiatives.
• Own CRM platform, customer database, lead tracking, and customer engagement.
• Prepare daily, weekly, and monthly CRM, MIS, sales, and management reports.
• Analyze campaign performance, customer insights, and retail productivity.
• Conduct retail audits and improve merchandising compliance.
• Lead and mentor VM, CRM, and Retail Marketing teams.
• Manage agency partners, vendors, budgets, and project execution.
• Collaborate with Sales, Operations, Product, Finance, and Supply Chain teams. Key Skills
• Visual Merchandising
• Retail Marketing
• Trade Marketing
• CRM & MIS Reporting
• Sales Analytics
• Retail Excellence
• Brand Management
• Project Management
• Vendor Management
• Leadership
• Advanced Excel, Power BI/Tableau Requirements Qualification
• Bachelor's degree in Marketing, Business Administration, Retail Management, Fashion Merchandising, or related field.
• MBA preferred. Experience
• 8 –15+ years in Visual Merchandising, Retail Marketing, Sales Excellence, or Trade Marketing.
• Minimum 5 years in a leadership role.
• Experience in Consumer Durables, Home Appliances, Electronics, FMCG, Lifestyle, or Retail preferred. Key Performance Indicators (KPIs)
• VM Compliance
• Retail Sales Growth
• Campaign ROI
• CRM Adoption
• Lead Conversion
• Customer Retention
• Retail Audit Score
• Brand Visibility
• MIS Accuracy
• Budget Utilization
• Team Productivity