Director - Programming Strategy and Insights (Insights (Quantitative)), Streaming - Hindi Specials

About the Role

We are seeking a dynamic and detail-oriented Programming Strategy & Insights Manager to support driving data-backed insights and performance reporting for Hindi Specials and Non-Fiction shows on Jio. Hotstar. The role requiresstrong analytical capabilities and the ability to translate complex datasets into meaningful business insights.

Theincumbent supports strategic decision-making by evaluating show performance, audience engagement, and contenteffectiveness through data-driven analysis.

Key Responsibilities

Owns end-to-end reporting for key shows such as Bigg Boss, including weekly dashboards, performanceanalysis, and leadership insights. Conducts comparative, cohort, and demographic analyses to uncover viewership trends and performancedrivers. Manages ad-hoc analytical requests from content, marketing, revenue, and leadership teams withefficiency and accuracy.

Builds and maintains structured data warehouses and dashboards across tools such as SQL, Mixpanel,. Redash, and Amplitude. Tracks and reports key performance metrics, including viewers, watch time, engagement, and subscriptiontrends. Provides concise and actionable insights to support business reviews and data-led decision-making.

Collaborates with cross-functional teams to ensure analytics outputs align with business and contentobjectives. Guides and mentors new team members on analytics tools, methodologies, and data processes to ensureknowledge continuity Skills & Attributes for success Strong analytical, quantitative, and problem-solving skills with keen attention to detail.

Proficiency in SQL and analytics platforms such as Mixpanel, Redash, Amplitude, or similar tools. Ability to interpret complex data sets and translate findings into clear business recommendations. Excellent communication, presentation, and stakeholder management skills. Self-motivated and organized, with the ability to manage multiple priorities in a fast-paced environment.

A strong passion for media, content analytics, and data storytelling. Preferred Education & Experience Bachelor’s or Master’s degree in Statistics, Economics, Engineering, Business Analytics, or a related field. 12-15 years of experience in data analytics, business intelligence, or performance reporting, preferably within the media, OTT, or digital entertainment industry.