Digital Marketing Specialist

Summary The Digital Marketing Specialist will work alongside the Manager of Digital Marketing across paid search, paid shopping, YouTube, CTV, and affiliate channels to surface insights that improve campaign performance and business outcomes. The teammate in this role will analyze campaign performance, monitor KPIs (e.g., ROAS, AOV, ARPU), and produce clear, actionable recommendations that inform channel strategy, campaign testing, and budget allocation.

Reporting, research, and hands‑on execution of small platform updates will be core responsibilities. This teammate will work in close collaboration with copywriters, designers, merchandising, and eCommerce teams to ensure campaigns are aligned with product availability and promotional calendars.