Marketing Officer

We are seeking a driven and results-oriented Marketing Officer to support the growth of the client company by identifying new business opportunities, expanding client acquisition channels, and strengthening partnerships. The ideal candidate will play a key role in increasing sales and Transaction count, Client relationship, and building long-term relationships with clients, Businesses, and corporate partners.

Key Responsibilities

Business Growth & Lead Generation Identify and pursue new business opportunities to increase sales of Bank product. Develop and implement strategies to promote Sales and increase daily transaction. Generate and convert leads through marketing, outreach, and networking activities. Client & Relationship Management Identify and recruit new customers for savings, loans, and other banking products.

Mobilize deposits from individuals, groups, and businesses. Generate loan leads and support the loan application process. Achieve monthly and annual marketing and business growth targets. Marketing and Promotion Promote the bank's products and services through direct marketing activities. Organize community outreach programs, market campaigns, and promotional events.

Develop strategies to increase brand awareness and market penetration. Distribute marketing materials and educate potential customers on available products. Sales & Reporting Meet and exceed monthly and quarterly enrollment targets. Prepare regular reports on sales activities, performance, and market feedback. Maintain accurate records of leads and conversions using CRM tools.

Build and maintain strong relationships with customers Respond to customer inquiries and provide product information Conduct follow up visits to ensure customer satisfaction and retention Resolve customer compliants and escalate issues when necessary Market Research and Intelligence Monitor market trends and competitor activities.

Identify new business opportunities and customer needs. Provide feedback and recommendations to management on market developments Requirements Qualifications and Requirements Bachelor's degree or HND in Marketing, Business Administration, Banking and Finance, Economics, or a related field. Minimum of 1–3 years of experience in marketing, sales, or business development, preferably in banking or financial services.

Strong communication, negotiation, and interpersonal skills. Good knowledge of microfinance products and services. Ability to meet targets and work under pressure. Proficiency in Microsoft Office applications. Strong networking and customer relationship management skills.