International Marketing Manager

The International Marketing Manager, LATAM is the franchisor’s primary marketing partner for franchisees across Mexico, Central America, South America, and the Caribbean. This role works closely with franchisees on brand strategy, marketing calendars, local culinary innovation, digital marketing, local store marketing, and campaign activations, while owning final creative approval and brand governance.

The role requires a strong field presence through daily franchisee support, store visits, business reviews, and local market engagement to understand performance and market opportunities. This position provides strategic direction, brand governance, in-market support, and support for New Market Entry.