Job description
Role Overview The General Manager – CEPAA is a strategic leadership role responsible for driving the organization's efforts in communication, education, public awareness, and advocacy. This position requires a dynamic media and communications professional who can develop and execute innovative strategies to amplify CanKids’ mission, raise awareness about pediatric cancer, engage diverse stakeholders, and advocate for systemic change.
The General Manager will lead a multidisciplinary team to align messaging, build partnerships, and ensure impactful outreach through campaigns, content, and education. initiatives.
Key Responsibilities
- Strategic Planning and Leadership Design and implement a holistic communication, patient education, and advocacy strategy aligned with CanKids’ mission and vision. Lead initiatives to increase public awareness about pediatric cancer, care, and survivorship while influencing policy and systemic change. Develop clear, impactful messaging tailored to diverse audiences, including families, healthcare professionals, policymakers, donors, and volunteers. Collaborate with cross-functional teams, including fundraising, operations, and program heads, to ensure consistent and aligned messaging.
- Public Awareness and Advocacy Lead high-impact awareness campaigns, events, and initiatives that educate the public and stakeholders about pediatric cancer. Advocate for healthcare equity by creating compelling advocacy materials, including policy briefs, white papers, and position statements. Build partnerships with government agencies, healthcare organizations, and nonprofits to further advocacy goals. Represent CanKids in external forums, panels, and events to enhance its advocacy presence.
- Content Development and Educational Outreach Oversee the creation of educational materials and resources for caregivers, schools, healthcare providers, and other stakeholders. Drive storytelling initiatives to amplify patient and caregiver experiences, creating empathy and awareness. Develop and manage content for websites, newsletters, reports, social media, and other platforms to engage key audiences effectively. Ensure that all communication is culturally sensitive and resonates with target demographics.
- Media Relations and Digital Engagement Build and maintain strong relationships with media outlets, influencers, and advocacy groups to increase visibility. Respond to media inquiries and ensure the organization’s leadership is well-prepared for media interactions. Drive a strong digital presence through innovative social media campaigns, online events, and community-building activities. Monitor digital analytics and feedback to measure campaign success and refine strategies.
- Internal Communication and Stakeholder Engagement Foster transparent and consistent communication within the organization to keep staff informed, engaged, and aligned with CanKids’ mission. Act as a bridge between different teams, ensuring effective knowledge sharing and collaboration. Facilitate training programs and workshops to build advocacy and communication capacities within the organization.
- Brand and Reputation Management Uphold and enhance CanKids’ brand identity and reputation as a leader in pediatric cancer advocacy and support. Proactively manage crisis communication and sensitive issues to safeguard the organization’s credibility. Regularly monitor brand perception and implement strategies to strengthen trust and recognition.
- Budget and Resource Management Develop and manage budgets for CEPPA-related initiatives, ensuring optimal use of resources. Identify and leverage funding opportunities and grants to support communication and advocacy projects. Other Extended Duties Perform additional tasks as assigned by the CRMCO or the Board Committee.
Requirements
Master’s degree in Communications, Journalism, Public Relations, Marketing, Social Work, or a related field. Minimum 5+ years of relevant experience, preferably in a nonprofit, healthcare, or advocacy-oriented role. Strong leadership and team management skills, with a proven ability to inspire and guide diverse teams.
Demonstrated experience in public awareness campaigns, advocacy, and stakeholder engagement. Exceptional written and verbal communication skills, including expertise in storytelling and crafting impactful messages. A deep understanding of digital marketing, social media, and analytics tools. Ability to build and maintain strong relationships with media, influencers, and advocacy networks.
Strategic thinker with problem-solving skills and the ability to manage multiple projects in a fast-paced environment. Passion for the mission of CanKids and a commitment to making a tangible impact in pediatric cancer care and advocacy.
Preferred Skills
Experience in the Indian healthcare or nonprofit sector, particularly in advocacy roles. Knowledge of policy frameworks and healthcare systems in India. Familiarity with regional languages and cultural sensitivities for effective communication. Proficiency in tools like Canva, Adobe Suite, or other content creation platforms is a plus.
Key Competencies Strong analytical, organizational, and communication skills. Ability to lead and motivate diverse teams effectively. Strong skills in handling multiple projects and meeting deadlines. Expertise in crafting clear, impactful messages and storytelling. Proficiency in digital marketing, social media, and analytics tools.
Building and maintaining relationships with media, influencers, and advocacy networks. Understanding of local languages, cultures, and healthcare systems for effective outreach. Key Deliverables Lead and coordinate the CEPAA team and vendors. Build CanKids' brand and visibility. Strengthen digital and online presence.
Develop and support childhood cancer health information portals. Communicate CanKids’ mission and updates to stakeholders. Manage media relations, press releases, and external communications. Handle social media platforms and brand-building activities. Ensure effective communication with employees and volunteers. *CanKids KidsCan is an equal opportunity employer.
We are committed to building a diverse and inclusive workplace where all individuals are welcomed and respected. We encourage applications from candidates of all gender identities, sexual orientations, abilities, ethnicities, and socio-economic backgrounds to apply