Senior Media and Performance Executive

HOW YOU WILL MAKE AN IMPACT Lead media campaign execution across all media touchpoints (Online/Offline/Retail Media) to ensure timely delivery and achievement of campaign objectives. The Senior Media and Performance Executive plays a critical role in elevating brand presence within the luxury media landscape through data-driven media execution, strategic planning support, and continuous performance optimization to maximize ROI and operational excellence.

KEY RESPONSIBILITIES CAMPAIGN AND EXECUTIONLead end-to-end media execution across all touchpoints. Work with media agency/partners to ensure media is correctly set up and operate, deliver on time, and aligned with brand guidelines, media plan, and luxury standards.Collaborate with content, digital, internal teams, and creative agencies to ensure localized media assets creation, ad copies, landing pages, and media targeting are aligned with campaign objectives.

Lead in preparing asset brief for creative agencies to provide qualitied media assets on time.Support media manager in providing media insight for making media plans and decisions that are grounded in both performance logic and luxury brand equity consideration.Manage earned/paid media activation to increase and ensure ongoing brand’s media visibility on retailers’ media touchpoints.

PERFORMANCE AND OPTIMIZATION Monitor and optimize campaign performance across all channels.Lead and monitor media performance benchmarks (KPIs, ROI) in close collaboration with the agency and report to media manager, internal stakeholders.Plan, implement, monitor SEM and shopping ads campaign. Continuously review keywords, ad text, and performance with agencies to achieve KPIs and maximize ROI.

Proactively identify opportunities/ media testing to optimize brand equity, campaigns visibility, traffic, and conversion.Implement advanced targeting strategies (remarketing, custom audiences, demographic targeting) to improve campaign effectiveness.Stay update of emerging media, digital tools, knowledge and technologies.

Monitor media and performance dashboards (GA4, others) to ensure smooth media operation and to identify actionable recommendations for day-to-day paid online media optimization.Troubleshooting media performance and execution issues, implementing timely solutions.ANALYSIS AND REPORTINGCreate clear, regular media performance reports with actionable insights and recommendations for internal stakeholders.

Work with agency on trafficking, delivery, and reporting across all digital media platforms.Collaborating between internal functions and agencies to consolidate media performance and insight data.BILLING AND ADMINSTRATIONProcessing vendor account, PO creation.Oversee media invoicing process; Correctness of the invoices and following up for the submission of digital/physical documents from Vendors when needed.

Keep track of spending on performance and given projects.Monitor correctness of brand’s internal media buying tool.YOUR PROFILE & KEY SKILLS / KEY COMPETENCIES: Minimum 5 years of experience in paid media, digital and performance marketing. Media agency experience is a plus.Strong analytical mindset with the ability to interpret data and provide media performance recommendations aligned with brand objectives.

Proficiency in media technologies, digital platforms, campaign analytics, and biddable media optimization.Hands-on experience with GA4, Meta/Facebook ads manager, and performance reporting tools.Problem-solving skills and mindset, with agility to adapt while maintaining luxury brand standards and attention to detail.Proactive, self-learner, and able to manage multiple tasks and prioritization.

Positive, collaborative, and a team player.Communication skills. Fluency in English and Thai.Passion in luxury. Understanding luxury and fashion media landscape.