Job description
Job Description About Us: Fortray Global is a UK-based leader in IT recruitment, digital training, and managed IT services with 20+ years of experience. We connect top tech talent to global roles, run intensive bootcamps with a 95% placement rate in fields like cybersecurity, cloud, data, AI/ML, DevOps, and project management, and deliver scalable IT solutions to keep businesses secure and efficient.
In essence, Fortray empowers both professionals and organizations to succeed in today’s competitive world. Glassdoor: Click Here Life at Fortray: Click Here Purpose of the Job – Overview Job Title: Email Marketing Specialist Type: Remote Timings: Monday – Friday: 7:30 am to 5:00 pm BST Job Responsibilities
- Plan, design, and execute targeted email campaigns using SNOV.IO, Beefree, and other marketing tools
- Build automated workflows and nurture journeys that drive engagement, leads, and conversions
- Design, build, and implement multi-channel and multi-wave email campaigns and customer journeys that generate qualified marketing leads for sales
- Copyright compelling email content and design visually appealing campaigns
- Execute cold email outreach campaigns and manage multi-step funnel strategies
- Analyze campaign metrics — open rates, CTRs, conversions — and continuously optimize for performance
- Identify, track, and report on meaningful KPIs for marketing programs
- Perform regular campaign audits for digital assets and collaborate with digital teams to address deficiencies
- Analyze and implement remediation plans to ensure campaigns adhere to best practices
- Monitor campaign performance across global regions where Fortray operates
- Research and strategize on tools, vendors, and technologies to enhance campaign effectiveness
- Maintain subscriber list hygiene, deliverability, and compliance with GDPR
- Track and report on campaign budgets and results
- Identify opportunities to streamline campaign operations and improve overall efficiency
- Collaborate closely with content, design, sales, and product teams to ensure integrated campaign execution We’re looking for someone with:
- 5+ years’ experience in email marketing or CRM campaigns
- Expertise in SNOV.IO and Beefree or similar tool for email automation and campaign design
- Strong skills in copywriting, cold outreach, and data funneling strategy
- Proven track record of executing high-converting campaigns
- Analytical mindset with proficiency in Excel or Google Analytics
- Excellent attention to detail, project management, and communication skills
- Bonus: Knowledge of other marketing automation or design tools