Marketing Specialist - Paid Ads

Philippines, Latin America and South Africa (100% Remote)

• Full-Time Independent Contractor
• $1,200–$1,500 USD/month Own the paid channels that drive hiring and growth. You plan, launch, and optimize campaigns across Google, LinkedIn, and beyond — turning ad spend into measurable results for U.S.-based clients and CAS itself.

ABOUT THE ROLE

You'll manage paid advertising end-to-end — from campaign setup and creative coordination to daily optimization and performance reporting. This is a hands-on, execution-focused role for someone who is detail-oriented, data-driven, and takes full ownership of campaign performance.

Your responsibilities

span paid advertising management, campaign strategy and coordination, conference and event support, and direct stakeholder communication with U.S.-based teams. Full-time IC with exclusivity. No part-time or freelance engagements once hired. THE IDEAL CANDIDATE

• Thinks analytically but executes with speed and reliability
• Takes ownership of campaign performance and doesn't wait to be told when something needs fixing
• Is comfortable with both the creative and data sides of paid advertising
• Communicates proactively and keeps stakeholders informed
• Wants to see their work directly drive hiring and growth outcomes WHAT YOU'LL OWN Paid Advertising Management Launch it, run it, improve it.
• Plan, launch, and manage paid ad campaigns across Google Ads, LinkedIn Ads, and other platforms
• Write and coordinate ad copy and creative assets in alignment with CAS brand standards
• Monitor campaign performance daily and make optimization adjustments to improve results
• Track and report on key metrics including impressions, clicks, conversions, and cost per lead
• Conduct A/B testing on ad copy, visuals, and targeting to improve performance over time Campaign Strategy & Coordination Keep campaigns aligned with what matters.
• Work with Leadership and Marketing teammates to align paid campaigns with hiring and growth priorities
• Coordinate timelines, budgets, and deliverables across active campaigns
• Support Facebook and other social ad campaigns as needed
• Assist with landing page coordination and lead tracking integrations Conference & Event Support Handle the details so nothing falls through.
• Provide administrative support for conference planning and logistics as needed
• Coordinate event-related marketing assets, registrations, and follow-up materials
• Manage pre- and post-conference outreach and campaigns Client & Stakeholder Communication Be the confident voice behind the numbers.
• Participate in meetings with U.S.-based stakeholders to provide campaign updates
• Communicate performance results clearly and professionally via Zoom, Slack, and email
• Ask clarifying questions to stay aligned on priorities and avoid miscommunication 03 WHAT YOU'LL BRING
• Proven experience managing Google Ads and LinkedIn Ads campaigns
• Strong understanding of paid media fundamentals — targeting, bidding, creative, and conversion tracking
• Comfort working with ad budgets and optimizing toward performance goals
• Strong attention to detail and ability to manage multiple active campaigns simultaneously
• Organized, reliable, and self-directed in a fully remote environment
• Comfortable working on an EST 9:00 AM – 5:00 PM schedule
• Clear and confident English communication, written and verbal
• Comfortable participating in live meetings with U.S. stakeholders
• Coachable and open to feedback on communication style and campaign direction HOW WE WORK Quality: Close checklists, review notes, and documentation are part of every engagement Security: Best practices for data privacy, MFA, and least-privilege access — always Collaboration: Slack/Zoom standups, shared task boards, and predictable review cycles WHY CAS IS DIFFERENT We're not a gig platform. We're not a freelance marketplace. We're not a short-term staffing agency. At CAS, we invest in professionals who want to build long-term careers supporting U.S. accounting firms and businesses. We believe in creating meaningful opportunities—not just placements. HERE'S WHAT YOU CAN EXPECT WHEN YOU JOIN CAS:
• Competitive USD compensation based on your location, experience, technical expertise, and role - 100% permanent remote work with long-term client opportunities
• Company-provided equipment, including a laptop, monitor(s), and essential accessories - 15 days of paid time off annually, plus applicable local holidays
• Guaranteed annual salary increases based on your anniversary
• Referral rewards of up to USD $1,000
• Monthly CAS Flex Perks to support your remote work and well-being
• Structured Week 0 onboarding, training, and ongoing support throughout your journey
• Exposure to leading U.S. accounting firms across a wide range of industries
• A collaborative, documentation-first culture where your growth and success matter At CAS, you're not just filling a role—you'll build a long-term career with a team that's invested in your success. CONTRACT & EXCLUSIVITY Full-time Independent Contractor opportunity open to candidates in the Philippines, Latin America, and South Africa. This role requires an exclusive full-time commitment. Candidates must not engage in other employment or freelance work that creates a conflict of interest or affects their ability to meet the expectations of the role. Conflict-of-interest checks may apply. APPLICATION PROCESS

1. Application & Prescreening
2. Skills & Aptitude Assessment
3. Profile and Pre-interview Preparation
4. Client Interview
5. Employment Offer and Onboarding READY TO TAKE THE NEXT STEP? Your next big career move starts here. https://jobs.ashbyhq.com/cas