Senior Consumer Engagement Executive

Description Key Responsibilities Marketing planning, Calendar and Campaign implementation Monitor beauty communication and social digital landscape Assist Consumer Engagement Lead to execute brand marketing calendar, omni-channel marketing programs Execute campaign through partnering with in-market Education, Commercial and DCM (OL, B&M, SMC) to align and achieve business goals Deliver and execute in-market marketing strategies including new product key selling points, social story-telling to reflect consistent message across touch points and communication channels (Social platform, VM, OL SIS, BA /KOL Social channels) as cascaded from SEA4 Social Digital Marketing and Communication Execution Support Consumer Engagement Lead to execute Social Digital/CRM plan, follow up the implementation of media plan and communication plan as per project KPIs alignment Support Consumer Engagement Lead to ensure well execution of Content Calendar, digital asset localization, brand social communication on brand social pages, website, SEO and email marketing implementation Execute social/digital local creative briefs Feedback to Consumer Engagement Lead on any emerging social media trends to maximize campaign effectiveness towards customer acquisition, retention, and reactivation programs PR/ KOL/ Community Management Support and execute In-Market KOL and PR Plans and write up content with ideas, topics for editorial write-ups, press discussions, key monthly highlights Work with KOL on content and social asset briefing Support Consumer Engagement Lead to maintain and establish relationship with in-market KOLs for regular support and campaign focus, project collaboration Marketing Operation Management Maintain close contact with in-market Education on current and upcoming programs to assure alignment with marketing calendar and accurate information Support in-market Online team to execute E-commerce mega campaigns Prepare feedback and update to Consumer Engagement Lead on any recommended improvements or changes Execute targeted consumer offerings cascaded by SEA4 Monitor the consistent implementation of all kinds of communication in timely manner Consolidate report and analysis on all marketing plans and activities for SEA4 Brand Budget Compliance and Following up Deliver and execute all marketing activities within allocated budget cascaded from SEA4 Others To complete any tasks / project involvement / corporate activities as required by the Consumer Engagement Lead Qualifications

1. Person Specification Good communication skills and excellent in both written and oral English Experience in brand management, e.g.: marketing, sales, training, merchandizing, and public relations Beauty marketing experience within makeup/skincare metier with understanding of Social Digital, eCommerce era Meticulous, highly organized, independent, and able to perform a variety of tasks in a fast-paced environment Ability to align, influence, and build collaborative relationships with different stakeholders. Clear achievement is a must Ability to develop creative, effective, measurable marketing initiatives Good knowledge in Microsoft Office software applications Task and result oriented 2.

Qualifications

/ Knowledge Degree in Marketing is preferred Minimum 3 years working experience in marketing, preferably worked in a fast-paced retail/sales company