Marketing Manager

POSITION OVERVIEW

The Marketing Manager is responsible for establishing and leading a world-class marketing function for Seven Al Hamra Food Hall. The role to oversee all marketing activities , planning and strategy development, content creation, marketing implementation, social media management, advertising, reporting and analytics. and promote all F&B brands across the Food Hall.

Reporting to the Food Hall Operations Manager, this role supports both corporate-level Marketing control and on-site performance, ensuring the Food Hall operates as per the marketing plan, strategy and budget. CORE RESPONSIBILITIES: TGP International – Arabic Marketing Manager (Saudi-based)

1. Development of Marketing Strategy including:
2. Brand strategy
3. Situational analysis
4. Digital strategy
5. Communications Strategy
6. Media Mix & Buying Plan
7. Marketing budget
8. Work alongside Project Lead/Partner to achieve project objectives
9. Develop annual brand strategies, marketing calendar, quarterly marketing plans and opening launch plan
10. Plan and execute all marketing activities, including events, activations, and partnerships, media buying
11. Liaise and manage any third-party suppliers
12. Pre-opening planning and ongoing management for marketing Seven Al Hamra Food Hall to include all F&B brand partners
13. Activation strategy including event management for openings/campaign launches
14. Oversee social media strategy, approve content calendar and ensure brand consistency across all channels
15. Oversight of website development and coordination with developer
16. Management of photography and video shoots and creation of briefs
17. Influencer negotiation and management
18. Develop and recommend partnerships/collaboration that are aligned with brands
19. Brand guardian of all customer touchpoints for any client projects
20. Overall responsibility for Seven Al Hamra Food Hall brand channels
21. Tracking and measuring overall efforts, delivering weekly reports and comprehensive monthly reports.

Requirements

Qualifications & Experience

1. BS/MS degree in marketing or a related field
2. Fluent in Arabic & English
3. Local market knowledge of Saudi Arabia
4. Previous marketing hospitality experience
5. Proven experience in digital marketing
6. Experience working on B2C brands
7. Minimum 5 years’ post-qualification experience Note: This job description reflects key duties and responsibilities of the position and is not to be interpreted as exhaustive.