Fermi

Market Development Officer

Fermi

Bangalore, IndiaFullTimePosted Aug 3, 2026

Job description

About the Company Meraki Labs Venture

  • (Olympiz) is dedicated to enhancing educational experiences through innovative solutions. Our mission is to empower students and educators by providing high-quality educational programs and resources. We foster a culture of collaboration, creativity, and continuous improvement.

About the Role

The Business Development & Institutional Partnerships role involves identifying, mapping, and engaging prospective educational partners, including schools, private coaching institutes, tuition centres, and government educational bodies. The position focuses on building and nurturing long-term relationships with key decision-makers in the education sector.

Responsibilities

  • Identify, map, and engage prospective educational partners.
  • Build and nurture long-term relationships with school principals, administrators, coordinators, educators, coaching owners, and other key decision-makers.
  • Develop new business opportunities by expanding Meraki Labs' institutional network and market presence.
  • Plan and execute high-impact outreach initiatives such as:
  • School workshops and career guidance sessions
  • Student engagement activities
  • Parent seminars
  • Residential society activations
  • Promotional campaigns and community events
  • Represent Meraki Labs at education fairs, conferences, exhibitions, networking events, and other promotional platforms to generate qualified leads and enhance brand visibility.
  • Conduct compelling presentations and demonstrations of Meraki Labs' educational programs, products, and solutions.
  • Clearly communicate the value proposition, learning outcomes, and competitive advantages to prospective partners.
  • Collaborate effectively with internal teams, including Admissions, Academics, Operations, Product, and Marketing, to ensure seamless execution of business initiatives.
  • Generate high-quality enquiries and ensure timely, accurate entry into the CRM system.
  • Track the complete lead lifecycle and maintain data integrity for effective follow-up and conversion.
  • Provide regular updates on lead status, conversion funnel, and market insights.
  • Monitor industry trends, competitor activities, policy developments, and emerging opportunities within the education sector.
  • Gather market feedback and recommend actionable strategies to improve business performance and customer engagement.
  • Achieve and consistently exceed assigned business targets and Key Performance Indicators (KPIs).
  • Ensure compliance with company policies, operational processes, and reporting standards.
  • Submit periodic activity reports, pipeline reviews, and business performance updates to management.

Qualifications

  • Bachelor's degree in Business Administration, Marketing, Science, Education, or a related discipline.
  • Minimum 7-8 years of experience (Market Development Officer / Centre Manager) and 4-5 Years for Business Development Officer in Business Development, Sales, or Institutional Partnerships within the education or Ed. Tech sector, preferably in the Delhi NCR zone.
  • Proven track record of consistently achieving or exceeding sales and business development targets.
  • Strong understanding of the K-12 education ecosystem, coaching industry, and institutional buying processes.
  • Excellent communication, presentation, negotiation, and relationship management skills.
  • Ability to build credibility and establish trust with educational stakeholders.
  • Working knowledge of CRM platforms (Salesforce or equivalent) and Microsoft Office Suite.
  • Highly self-driven, proactive, and capable of working independently as well as within cross-functional teams.
  • Willingness to travel extensively within the assigned territory.
  • Language Proficiency: English, Hindi.

Preferred Skills

  • Master's degree in Business, Marketing, Education, or a related field.
  • Experience in the Ed. Tech industry or education services.
  • Existing professional network within schools, coaching institutes, or the education ecosystem.
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