Brand Marketing Manager

Brand Marketing Manager Type: Full-time Reports to: Market Leader HU Preferred location: Budapest (HU) Develop and execute the annual brand plan/strategy in line with business goals and group direction Plan, execute, and evaluate integrated ATL and BTL marketing campaigns, ensuring the right channel mix to maximize reach, engagement, and ROI Strengthen brand awareness and visibility in Hungary through creative, data-driven campaigns Ensure consistent brand communication across all channels – from campaigns to social media, PR and B2B Analyze market trends, customer insights, and competitor activity to refine messaging and campaign strategy Conduct in-depth post-campaign analysis and performance evaluation (reach, engagement, conversion, brand metrics), translating insights into actionable recommendations for future campaigns Lead, mentor, and develop the local brand team, setting clear goals and fostering a high-performing, collaborative culture Collaborate closely with agencies and regional brand leads to align local execution with group strategy Oversee the local marketing budget and ensure efficient, impactful use of resources You will have proven experience with: Brand strategy & annual planning Integrated ATL/BTL campaign management Channel & media mix optimization Market & competitor intelligence Post-campaign analysis & ROI Data-driven decision making Team leadership & development Budget ownership Be part of one of the leading travel-tech companies in the region Work on products used by millions of travelers Collaborate with talented and supportive colleagues Hybrid working model with flexibility Opportunity to own the local brand marketing strategy and make a visible impact on business results Competitive compensation and benefits package