Job description
๐ WHAT WILL YOU BE WORKING ON? We're looking for a Growth PM to join our early team. You'll own growth as a product surface โ how people find their way into Reo.dev http://Reo.dev, how quickly they get to real value, and what makes them stay and expand. You'll work directly with the founders, marketing and demand-gen. More generically, you will be:
- Owning the growth surface of the product end to end- first-run experience, activation, adoption, expansion- and the numbers that come out of it.
- Owning activation as the core problem. Getting a user into the product is the easy half; getting them to complete setup, trust what they're seeing and build a habit around it is where the funnel actually lives.
- Co-owning packaging, limits and pricing levers, and the qualification logic that decides when a user is ready for a conversation with our team.
- Running growth experiments across the funnel - onboarding, nudges, lifecycle messaging, in-product education, empty states, CTA and copy, and building an experimentation practice that is honest about what our traffic volumes can and can't tell you.
- Owning instrumentation. Defining the events, funnels and dashboards that let the whole company see where users drop and why, and making sure the numbers are actually trustworthy.
- Holding the cross-product experience quality bar.
- Working shoulder-to-shoulder with PMM and demand-gen on positioning, landing pages, lifecycle campaigns and the loop between what marketing promises and what the product delivers.
- Prioritize ruthlessly-know what moves the needle and cut what doesn't.
- Write clear specs and keep the team aligned on what's next. Own documentation of everything you have delivered.
- Be a true owner- think about growth, retention, and long-term value, not just features. ๐ฏ SKILL WE ARE LOOKING FOR IN THIS ROLE This is a key role in Reo.Dev http://Reo.Dev. We are looking at ambitious people who will lead Reo.Dev http://Reo.Dev in our next level of growth. Hence we are looking at following qualities/ profiles:
- You have at least 4-6 years of Product Management experience, with a meaningful stretch of it owning growth or product-led adoption in a B2B SaaS product- ideally one where you built the motion rather than one where it already existed.
- You have a real eye for design and a high bar for craft. You can look at a flow and say precisely what's wrong with it - which step is carrying too much, which word is doing the wrong work, where three screens should have been one. You care about spacing, hierarchy, motion and microcopy, and you find it hard to ship something that merely works. Be prepared to walk us through products you think are beautifully made and explain exactly why.
- You have owned a funnel number, not just a roadmap. You can talk specifically about activation or conversion rates you moved, what you tried that failed, and how you knew.
- Comfort with packaging and pricing as a product decision
- You are hands-on in the literal sense: you write the copy, mock the flow, build the prototype, set up the campaign. You don't wait for design or engineering capacity to start.
- You can operate inside a company where growth and sales share the same pipeline. You'll work closely with CS and sales rather than treat growth as a separate world.
- Bonus: you've built for a developer or technical audience, or worked on a data/AI product where the value depends on setup and data coverage. ๐ฏ WHAT QUALITIES WE LOOK FOR IN OUR TEAM MEMBERS? While there is no stencil for the type of people we like, there are a few traits that might make Reo.Dev http://Reo.Dev a better fit for you. Reo.Dev http://Reo.Dev might be a good fit if you:
- Work hard, hands-on (that's very important to us!) and want to grow really fast.
- Care about your work a great deal, find it highly unsettling if the quality of work is even slightly sub-par.
- Execute fast.
- Are hands on (we will not have elaborate reporting structures for the foreseeable future and hopefully ever).
- Are someone people like to work with, low on ego, high on humility.
- Have the ability to fail, learn and keep trying till you win. Start-ups are tough and we will not get everything right the first time.
- Have a longish view of your career growth and not optimising for the next 1-2 years. Now Let's ๐ Meet Reo.Dev http://Reo.Dev
- Origins: Reo.Dev http://Reo.Dev was founded in March 2023 by Achintya https://www.linkedin.com/in/achintyagupta/, Gaurav https://www.linkedin.com/in/jgaurav/ and Piyush https://www.linkedin.com/in/piyush-agarwal-21244213/ โ All of them are 2nd time Entrepreneurs [read more on the Founding team below]
- Value Prop: Reo.Dev http://Reo.Dev provides Revenue Intelligence for Developer tool companies. We are category creators and currently no other company has the capabilities Reo.Dev http://Reo.Dev has. Our closest parallel is 6sense.com http://6sense.com which operates in the B2B SaaS industry and does not serve Dev. Tool companies
- Customers: Our Customer base includes some of the most respected Dev. Tool companies [see more details below]. All of our Customers are in the US and EU. We are hugely Customer centric and satisfaction scores are very high. [read more on customer feedback below]
- Traction: We have grown 10X in 2024 vs. Decโ2023. We price at a Premium and have 90%+ Gross margin
- Funding: We are funded by the most reputed VCs from India and the US [see more on Fundraise below] ORIGINS AND VALUE PROP ๐๏ธ ABOUT THE DEVELOPER TOOLS INDUSTRY: Developer tools is a $500 billion industry, generates $50B in revenue annually and has been growing at 22% year on year. Source https://tylerjewell.substack.com/p/the-developer-led-landscape-20-08-28 By definition, this industry is at the frontier of technology. Innovation happens extremely fast in this industry. Teams need to have a strong technological background to build for this industry Developer tools can scale up globally, generate strong revenue and have high profit margins ๐ REO.DEV http://Reo.Dev VALUE PROP Reo.Dev http://Reo.Dev is a modern revenue stack for Developer focused companies. We help Developer Tool companies identify which Engineering Teams have an Urgent need for their product and the highest likelihood of conversion. We capture and analyze a wide array of developer activity data from Github, Docs, Docker Installs, Communities, other dev specific sources and convert them to sales signals. Our customers include CROs, VP Sales, VP Marketing, AE, SDR teams and Marketing teams of Devtool companies ๐ทโโ๏ธ Founding Team: Reo has been founded by experienced entrepreneurs. All three founders have a strong track record of building start-ups and leading teams
- Achintya https://www.linkedin.com/in/achintyagupta/: Achintya was previously the co-founder at Phyllo, which is a developer tool company. Phyllo raised ~$18M in VC funding from top tier VCs. Achintya is a Chemical Engineer from IIT Delhi (2009) and MBA from Indian School of Business (2013)
- Piyush https://www.linkedin.com/in/piyush-agarwal-21244213/: Piyush is a second time entrepreneur. He previously founded Scholr, which was an Ed. Tech start-up and was acquired by BYJUโS in 2020. Piyush is a Mechanical Engineer from IIT Kharagpur (2008) and MBA from India School of Business (2013)
- Gaurav https://www.linkedin.com/in/jgaurav/: Gaurav is a senior Tech leader with 16 years of experience. Previously he was VP Engineering at Ninjacart (valued at $1B+) and CTO of Kuliza where he led a team of 150+ developers. He is a Computer Science Engineer from IIIT Allahabad (2006) ๐ก As co- founders we take pride in the fact that people who have worked with us in the past, want to work with us again! CUSTOMERS AND TRACTION In 9 months since Product Launch, we have amassed a large customer base comprising of some of the most well known and highly reputed Dev. Tool companies. 90% of our Customers are HQโd in North America and Europe Customer Feedback and NPS Our customers love us!! Check this out! https://www.youtube.com/watch?v=Dzvixi. Sd7GA CUSTOMER FEEDBACK Unleash Shorts.mp4 https://prod-files-secure.s3.us-west-2.amazonaws.com/41e1e536-d874-4583-b749-ca2e3dcbf50b/644fffd3-c978-4e09-9ca2-49ecae0e4575/Unleash_Shorts.mp4 โReo Helped us identify needle in haystack accounts. We overachieved our targets for consecutive months with Reo.Dev http://Reo.Devโ Micheal https://www.linkedin.com/in/ferrantim/, CMO, Unleash https://www.getunleash.io/ [Spark Capital. Series A| Open Source Feature Mgmt. Platform] Aporia Shorts.mp4 https://prod-files-secure.s3.us-west-2.amazonaws.com/41e1e536-d874-4583-b749-ca2e3dcbf50b/6453f4c9-ef39-4f5e-8746-79eb02b6d365/Aporia_Shorts.mp4 โThe most beautiful things about Reo.Dev http://Reo.Dev is that it was built for developer focused companies. We saw a 2X increase in meetings booked!โ Shai Alani https://www.linkedin.com/in/shaialani/, VP Marketing, Aporia https://www.aporia.com/ [Tiger Global. Series A | ML Ops Platform] Fluree Shorts (1).mp4 https://prod-files-secure.s3.us-west-2.amazonaws.com/41e1e536-d874-4583-b749-ca2e3dcbf50b/c7c05807-b5bd-440a-a432-e62c87e40134/Fluree_Shorts_(1).mp4 โReo.Dev http://Reo.Dev data is some of the best data I have ever used. It helped us increase sign-ups by 30%โ Kevin Doubleday https://www.linkedin.com/in/kevindoubleday/, Director
- Marketing, Flur.ee http://Flur.ee [Sinewave. Series A | Data Mgmt. Platform] Lightbend Shorts (1).mp4 https://prod-files-secure.s3.us-west-2.amazonaws.com/41e1e536-d874-4583-b749-ca2e3dcbf50b/b3fed910-4bff-4238-ad0f-1d83732e80b9/Lightbend_Shorts_(1).mp4 โWith Reo.Dev http://Reo.Dev, we identified more than 10,000 target accounts that we had never interacted beforeโ Alec Cross https://www.linkedin.com/in/aleccross/, VP Sales, Lightbend https://www.lightbend.com/ [Greylock, Dell Capital. Series D| Low Latency Microservices] Chronicle Shorts .mp4 https://prod-files-secure.s3.us-west-2.amazonaws.com/41e1e536-d874-4583-b749-ca2e3dcbf50b/725959f4-70e4-4bc3-86f7-c1596b2c8283/Chronicle_Shorts_.mp4 โReo.Dev http://Reo.Dev is integrated into our SDR process. It is helping us learn who is evaluating our competitors and triangulate intent on webโ Andrew Twigg https://www.linkedin.com/in/andrew-twigg-b20b752/, Sales Director, Chronicle https://chronicle.software/ [Low Latency Trading PaaS] WhatsApp Audio 2023-10-19 at 10.52.54 AM.mpeg https://prod-files-secure.s3.us-west-2.amazonaws.com/41e1e536-d874-4583-b749-ca2e3dcbf50b/1a9d51da-fa26-4792-9aaf-21f16b95e5db/Whats. App_Audio_2023-10-19_at_10.52.54_AM.mpeg โI was never able to crack technical prospecting and this cracked it.โ Micheal https://www.linkedin.com/in/michael-cho-24864688/, AE (Outsourced), Outerbounds https://app.notion.com/p/acdc9b46155748dfbd1f564e58675738?pvs=21 [Foundation Capital, Series A | AI Infra platform] TRACTION In 2024, we have grown 10X vs. 2023. We work with some of the top Dev. Tool companies in the world. Our systems process 6-8 million developer signals everyday to generate massively intelligent revenue pipelines for our customer. We have been featured in top VC reports such as A16Zโs AI Sales Tech Report https://a16z.com/ai-transforms-sales/ and Inc42โs Top 30 Startups of 2024 https://inc42.com/startups/2024-in-review-the-best-of-inc42s-30-startups-to-watch/ FUNDRAISE PRE-SEED ROUND: Q3โ2023 Read about our Pre-Seed round here: https://inc42.com/buzz/reo-dev-bags-funding-to-provide-sales-intelligence-to-developer-focused-enterprises/ https://business.outlookindia.com/corporate/reodev-secures-12-million-in-pre-seed-funding-round-led-by-india-quotient https://entrackr.com/2024/02/revenue-intelligence-startup-reo-dev-raises-1-2-mn-led-by-india-quotient/ SEED ROUND: Q4โ2024 We raised a Seed round funding in Q4โ 2024 from one of the most reputed VC funds in the US. - https://www.reo.dev/blog/reo-dev-raises-4m-seed--building-ai-native-devgtm-platform SERIES A: Q2โ 2026 We recently announced our $11.3 Mn Series A led by Elevation Capital: - https://www.linkedin.com/posts/achintyagupta_a-big-one-for-us-weve-raised-113m-activity-7483506627174834177-f8-F?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAsqGA0BzJCL3zPOv25tTAWzeEQHqTVo. Gdo