Job description
Summary: The Social Media Manager (Entry Level) plays a key role in strengthening the organisation’s digital presence by developing and managing engaging content across multiple social media platforms. This position supports the execution of strategic marketing initiatives by creating, scheduling, and monitoring content that drives brand awareness, audience engagement, and community growth.
Ideal for early-career professionals with a passion for digital storytelling, creativity, and data-driven communication, the role offers hands-on experience in social media strategy, content creation, and performance analysis. The successful candidate will collaborate closely with cross-functional teams to ensure consistent, on-brand messaging while staying ahead of evolving digital trends and platform updates.
Responsibilities
Create, schedule, and publish compelling content across Facebook, Instagram, LinkedIn, X (Twitter), Tik. Tok, and other relevant platforms. Assist in developing and implementing social media strategies that align with organisational marketing and communication goals. Monitor social media channels in real time, responding promptly to comments, messages, and inquiries to foster positive engagement.
Collaborate with design and marketing teams to produce high-quality content, including graphics, captions, short-form videos, and multimedia assets. Stay current on social media trends, emerging platforms, and competitor activities to identify growth opportunities. Use analytics tools to track performance metrics and deliver regular reports with data-driven insights and recommendations.
Support the planning and execution of digital campaigns, product launches, events, and promotional initiatives. Ensure all content adheres to brand guidelines, maintains accuracy, and reflects the organisation’s voice and values. Help cultivate and manage online communities by building relationships with followers, customers, and stakeholders.
Work with internal teams to gather timely information and develop relevant, audience-focused content. Maintain a detailed and updated content calendar to ensure consistent and strategic posting across all platforms. Continuously learn and apply best practices in digital marketing, social media management, and content creation.
Uphold compliance with organisational policies, copyright laws, and industry-standard social media practices. Perform any additional duties as assigned by the Marketing Manager or senior leadership.