Senior Living Strategist & Coach

ABOUT THE ROLE

Marketing Essentials is growing, and we're looking for a Senior Living Strategist & Coach to build strong client relationships and help senior living communities achieve census and occupancy goals through effective marketing and sales strategies. This position requires knowledge and experience in the Senior Care and Living Industry (Independent & Assisted Living, Nursing Home, etc.)

as a proven Marketing Director, Admission Coordinator, and/or Sales Director. In this role, you’ll apply strategic digital marketing and sales methodologies, technology, and a conversion-focused mindset to develop and manage client strategy programs. You’ll also play a key role in the overall client experience, ensuring clients receive high-quality, outcome-focused support and see the value in the work we do together.

WHAT YOU’LL DO Build and maintain strong client relationships through proactive communication, strategic guidance, and a high-quality client experience. Engage clients in goal-setting and strategy development and develop marketing and sales programs aligned with their goals. Monitor client program performance and data to identify opportunities, address challenges, and recommend strategies that drive results.

Collaborate with Project Managers and agency leadership to ensure client work is delivered on time, on budget, and aligned with strategy and goals. Identify cross-sell and upsell opportunities when additional services can help clients achieve their goals. Support new client onboarding and facilitate client strategy sessions, helping translate strategy into actionable plans.

Serve as a Flex Strategy Consultant, stepping into implementation or client management needs as priorities require. Manage client programs for performance and profitability, monitoring budgets, quality, delivery, and client needs while identifying risks and opportunities to improve results. Continuously look for ways to improve, using data, agile practices, and quality processes to strengthen client programs, agency processes, and the overall client experience.

QUALIFICATIONS

WE'RE LOOKING FOR Bachelor’s Degree in Communication, Marketing, Business, Healthcare Management or related field. Minimum of 2-3 years of hands-on Senior Care and Living experience and/or marketing experience. Solid working knowledge of the senior care and living industry. Solid understanding of digital & traditional marketing and sales strategy and tactical applications Experience with project management systems is a plus Experience with marketing and sales tool stacks (CRMs, Hubspot, Salesforce, etc.)

and appropriate application to client programs Ability to follow agile methodology and apply critical thinking and problem-solving skills to improve client program performance and agency process/systems Ability to juggle multiple competing priorities simultaneously, prioritizing and managing time accordingly Exceptional written & verbal communication.

Ability to interact with clients and team members in a positive manner Highly organized and excellent attention to detail Pursue a continuous journey of professional development to improve knowledge and skills. WHY MARKETING ESSENTIALS? At Marketing Essentials, we believe great work starts with a great team. We’re a close-knit group of marketers, strategists, creatives, and problem-solvers who care about our clients, support one another, and want to see people grow.

We value Trust, Quality, and Innovation—and people who take ownership, keep learning, share ideas, and look for better ways to do things. We also believe work should support your life, not take it over. What you can expect: A supportive culture where you’re valued and encouraged to grow. Flexibility & work-life balance with flexible scheduling and remote work options.

Professional growth through development opportunities and a dedicated Growth Coach. Meaningful work that makes a difference for our clients and our agency.

Benefits

& Perks including PTO, health supplement and HRA options, home office reimbursement, and a retirement plan with company match. If you’re looking for meaningful work, flexibility, and a team that genuinely enjoys working together, you’ll fit right in at Marketing Essentials. EQUAL EMPLOYMENT OPPORTUNITY Marketing Essentials is an equal opportunity employer committed to providing equal employment opportunities to all qualified applicants and employees.