Job description
We’re currently seeking a Brisbane-based Social Media Content Strategist to join GRAYA™ and help grow our presence across Instagram, Tik. Tok, LinkedIn, YouTube, Facebook, and emerging social channels. This role is suited to a creative, commercially minded social media specialist with strong content instincts, a deep understanding of social growth, and experience across property, construction, architecture, interiors, luxury, lifestyle, or premium brand environments.
At GRAYA™, we are known for design-led development, strong visual storytelling, and creating some of Queensland’s most recognisable luxury projects. As Social Media Content Strategist, you will help shape how our brand shows up online, how our projects are shared, and how we continue to grow an engaged audience across key social channels.
This is a growth-focused role for someone who understands content, community, reach, analytics, short-form video, platform behaviour, creator-style storytelling, and how to turn attention into brand value. Where you’ll make an impact At GRAYA™, social media is one of our most important brand channels. It shapes how people discover our projects, follow our progress, understand our standard, and connect with the business.
As Social Media Content Strategist, you will be responsible for developing and executing content strategies that grow GRAYA™’s social media presence, increase engagement, support project launches, showcase construction progress, highlight design details, and build stronger connection with our audience. You will work closely with our marketing, design, development, construction, sales, and leadership teams to identify content opportunities and turn them into high-performing social media assets.
This role is ideal for someone who is part strategist, part creator, part analyst, and part growth hacker. What you’ll do Social media strategy and growth Develop and execute social media strategies across Instagram, Tik. Tok, LinkedIn, YouTube, Facebook, and emerging channels Identify opportunities to grow reach, engagement, followers, enquiry, brand awareness, and project visibility Create content strategies for project launches, construction updates, completions, behind-the-scenes content, site activity, design details, team stories, sales campaigns, and brand moments Use analytics, platform insights, trends, audience behaviour, and testing to improve content performance Develop growth-focused ideas that help GRAYA™ build a stronger digital presence across organic social channels Stay across social media trends, formats, platform changes, creator behaviours, and content opportunities relevant to property and lifestyle audiences Content creation and coordination Plan, brief, capture, edit, schedule, and publish content across social channels Create short-form video content including Reels, Tik.
Toks, site updates, project walkthroughs, founder-led content, team content, construction progress, lifestyle content, and behind-the-scenes moments Write captions, hooks, scripts, post copy, story copy, and content prompts in line with the GRAYA™ tone Coordinate content shoots with photographers, videographers, drone operators, project teams, and internal stakeholders Attend sites, inspections, launches, events, and key milestones to capture social-first content Repurpose long-form content into short-form social assets across multiple platforms Community, reporting and optimisation Monitor social media engagement, comments, direct messages, trends, and audience insights Prepare regular reporting on content performance, growth, reach, engagement, follower behaviour, and opportunities for improvement Identify what is working, what should be tested, and what should be scaled Support paid social activity where required by providing creative direction, organic insights, and content recommendations Work with the wider marketing team to ensure social media supports project campaigns, sales priorities, events, and brand activity Bring proactive ideas to the table that help GRAYA™ stay visible, relevant, and influential across social media Requirements What you’ll bring Experience as a Social Media Strategist, Content Strategist, Social Media Manager, Content Creator, Digital Marketing Specialist, or similar role Ideally 2+ years’ experience in property development, real estate, construction, architecture, interiors, luxury, lifestyle, media, or premium brand marketing A strong understanding of Instagram, Tik.
Tok, LinkedIn, YouTube, Facebook, and short-form video strategy Proven experience growing social media channels through organic content, content testing, trend adoption, and audience insight Strong video content instincts, including hooks, pacing, captions, storytelling, shoot planning, editing, and platform-native formats Experience using tools such as Meta Business Suite, Instagram Insights, Tik.
Tok, Cap. Cut, Canva, Adobe Premiere Pro, Later, Hootsuite, Sprout Social, or similar platforms Strong copywriting skills and the ability to write confident, polished captions and scripts Comfortable capturing content on-site, working with people, and identifying content opportunities in real time A strong understanding of premium brand presentation and visual consistency Confidence reading analytics and turning performance data into practical recommendations A proactive, curious, creative mindset with a genuine interest in property, architecture, design, interiors, construction, and luxury development Mandatory documents Driver’s Licence Examples of previous social media work, accounts managed, or content created A short video application explaining how you would help GRAYA™ grow its social media presence across Instagram and other key social channels - points for creativity and using trends.
Benefits
Why GRAYA™? We care about every detail, and every person who helps bring it to life. At GRAYA™, we’re creating iconic residences and mixed-use spaces that help define modern living across Brisbane and the Gold Coast. When you join GRAYA™, you’re joining a team that backs each other, takes pride in the work, and delivers projects that set the benchmark for quality, design, and brand presence.
We invest in our people the same way we invest in our projects, with care, intent, and a commitment to excellence. This is an opportunity to take ownership of social media within a design-led business with a strong brand, high-quality projects, and a growing audience. Apply today If you’re a creative and commercially minded Social Media Content Strategist who knows how to grow a brand online, we’d love to hear from you.
Please submit your CV, examples of your previous social media work, and a short video application explaining how you would help GRAYA™ grow its social media presence across Instagram and other key social channels. Please note: we are not engaging recruitment agencies for this role. Any applications submitted via agencies will not be considered.