Social Media Content Producer

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Job Description Creates original content for distribution via Children’s Healthcare of Atlanta’s various communication channels. Works closely with Internal Communications, Public Relations, Creative, Marketing, and in-hospital teams to develop, refine, and share content. Serves as a brand journalist conceptualizing, planning, interviewing, writing, pitching, and publishing content.

Establishes and manages the voice and structure of social media posts across channels. Uses the hub and spoke model to disseminate timely content to other communication channel owners and assists in reporting campaign and initiative results. Develops and manages community/influencer relationships so that key messages, information, and brand equity are distributed to multiple audiences via content and proactive outreach.

Experience 5 years of experience in journalism, communications, public relations, marketing, corporate communications, or employee communications/relations Experience in managing a content calendar and delegating content responsibilities Demonstrated experience with public relations and marketing principles and how content fits into initiatives and campaigns Preferred Qualifications NA.

Education

Bachelor's degree in Journalism, Communications, Public Relations, Marketing, or related field Certification Summary Valid Georgia driver’s license Knowledge, Skills and Abilities Ability to interview, write, edit, and tell engaging stories Working knowledge of graphics, design, and photography Superior customer service skills and ability to maintain a quality standard consistent with the goals of the organization Must be able to function in a dynamic team environment Must be able to work on multiple projects concurrently Proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook), WordPress, social networks, and online community-building Must have personal transportation (automobile) in good working condition Maintains knowledge of current trends and practices in content development, public relations, social media, and digital communications Job Responsibilities Generates story ideas, attends events, plan campaigns, prepares subjects and conducts interviews, writes, edits, and publishes (within same day when necessary).

Develops and facilitates relationships with key internal stakeholders to identify new content opportunities. Maintains knowledge of current trends and practices in content development, public relations, social media, and digital communications. Leads creation and adaptation of social media playbook to ensure consistency of social content with brand.

Facilitates discussion and plans among social media page managers to identify opportunities to co-brand and cross-promote content relevant to multiple audiences within the Children’s Healthcare of Atlanta brand. Serves as page moderator for multiple social channels to address content needs and elevate potential issues.

Conducts ongoing social media and content audits to evaluate effectiveness, receptivity, and recall of current communication methods and takes appropriate action as necessary based on results. Children’s Healthcare of Atlanta is an equal opportunity employer committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, sex, religion, national origin, citizenship, age, veteran status, disability or any other characteristic covered by applicable law.

Primary Location Address 1575 Northeast Expy NE Job Family Marketing/Communications