Executive, Corporate Communication

Responsibilities

• Build, maintain, and strengthen strong relationships with General Practitioners (GPs) to support referrals and collaborative care.
• Conduct regular GP visits to understand their needs, share hospital updates, and reinforce long-term partnerships.
• Segment GPs and develop targeted engagement strategies based on their specialties, practice needs, and potential.
• Plan, coordinate, and execute GP-focused engagement activities such as GP symposiums, CME talks, workshops, and public outreach events.
• Oversee full event operations including programme planning, speakers, logistics coordination, and post-event follow-up.
• Monitor event performance and GP participation to refine and strengthen future engagement plans.
• Work closely with pharmaceutical companies to develop joint activities, secure sponsorships, and implement educational initiatives that support GP engagement.
• Expand the hospital’s external network to maximise collaboration opportunities.
• Ensure all engagement activities comply with healthcare regulations, industry guidelines, and hospital policies.
• Maintain proper documentation, communications, and required approvals relating to GP and pharma collaborations.
• Provide timely feedback and insights from GPs to help shape the hospital’s strategic engagement direction.