Head of Social (GUCCI)

Summary Job Family Group Description

• Communication & Marketing: This Job Family Group includes jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand. Job Family Description
• Marketing: Proposes and presents our brand products in a creative and innovative way. Reinforces bonds with regular clients, engages new clients and demonstrates internationally how we set trends. Speciality Description
• Digital Marketing: Oversees our digital marketing strategy. Provides trends, positions the brand in various channels and proposes innovative strategies to advertise the product. Produces editorial content for use across digital platforms. Job Description Through the engagement and cooperation with social media platforms, KOLs and authoritative industry voices, the key responsibility of the Head of Social is to initiate projects, develop strategies and implement tactics to enhance Gucci’s reputation and brand image in the market. The ideal candidate for this role needs to possess strong luxury fashion experience, well-established connections with platforms, influencers (not limited to fashion KOLs), a flair and love for writing, a deep understanding of the Chinese culture, nuances & current trends and the eloquence in merging creativity with business outcomes. Overseeing and supervising team members is not all to this role. The chosen candidate would need to develop Social strategy and execute it with flawless accuracy with the support of team members. Job Type Fixed Term (Fixed Term) Start Date 2026-07-01 Schedule Full time Organization GUCCI CHINA TRADING LIMITED