Head of Clipping

Job Title: Head of Clipping Location: Manchester or London – Hybrid (minimum three days a week in office) Reports to: CEO Department: Social Welcome to New. Gen We're a global social and creator agency that exists to make brands iconic, standing at the forefront of culture, creators and community. Founded by our 30 under 30 co founders, New.

Gen is an independent agency working with some of the world's biggest brands including Pepsi, Samsung, Amazon, SEGA and Cash App. Privately owned and built to challenge the big networks and stale traditional agencies, we move fast and believe fresh ideas with the right culture capital can compete with anyone. We're setting the standards for the world's most exciting brands and creators, so if you want to be part of something bigger and more ambitious than just another agency, this is the place to be.

The Role We're looking for a Head of Clipping to join our growing team and build and run our clipping programme from the ground up. You'll own the proposition, the clipper network, the tech that runs it, and the results we deliver for clients, reporting directly to the CEO and working closely with our commercial, creator and tech teams.

Clipping is one of the fastest-growing parts of what we do: turning long-form moments, streams, trailers and creator activations into short-form content that travels across Tik. Tok, YouTube Shorts, Instagram Reels, X and whatever comes next. This role exists because we want to lead the category, not follow it.

What you'll do

define how we sell clipping across our three models (repurposing long-form for brand channels, distribution at scale through clip pages and networks, and clippable moments within wider creator campaigns); own the commercial model, including CPM pricing, view caps, geo targeting and margin; and partner with account teams on pitches, proposals and client workshops as our clipping expert Run the programme end to end: plan, launch, run and report on clipping campaigns across gaming, entertainment, sport and consumer brands; set the quality bar for clips, hooks, captions and formats; and deliver reporting that proves reach, audience quality and outcomes, not just view counts Grow and manage the clipper network: recruit, vet and onboard clippers through Clipfarm, Discord communities and direct outreach; manage the full clipper workflow (sign-up, audience verification, channel authentication, view caps and payouts); and build relationships with the best clippers and clip pages so we get first call on the strongest talent Own the clipping tech: act as product owner for our clipping tooling and its fit within New.

Gen Multiple, our campaign management and reporting platform; use it daily to run campaigns at scale; and automate the repetitive parts so the team can focus on strategy and quality Keep New. Gen and our clients at the front of the category: track platform changes, new formats and new monetisation routes, turn them into opportunities for clients, and share insight internally so the wider agency can sell and deliver clipping with confidence Build a team: over time, hire and lead a small team of clipping specialists and campaign managers Office location & Days Manchester or London-based (we'll also consider strong candidates elsewhere, including the US and Europe, on a remote basis) Office days: Tuesday, Wednesday & Thursday What You'll Bring Hands-on experience running clipping or short-form distribution programmes, at an agency, a platform, a creator business, or as an operator in the clipping ecosystem An insider's knowledge of the clipper world: how clippers find campaigns, how they get paid, what makes them pick one brief over another, and where the quality and fraud risks sit A deep feel for what performs on Tik.

Tok, YouTube Shorts, Instagram Reels and X: hooks, pacing, captions, trends and platform quirks Comfort with numbers: CPMs, view caps, margin, reach quality and reporting that stands up to client scrutiny Experience working with tech or product teams, or building your own tooling, to run campaigns at scale The ability to build something from nothing: you set the process, write the playbook, hire the people and fix what breaks Confidence in front of clients, and the ability to explain clipping to a CMO and a Discord mod in the same afternoon An eye for gaming, entertainment and creator culture, and a genuine interest in where short-form content is heading Nice to have You've run clips or clip pages yourself and built an audience doing it Experience with Clipfarm, Whop or similar clipping marketplaces, and managing Discord communities Background in gaming, Twitch or YouTube creator ecosystems Experience briefing creators or editors and managing an editing pipeline Familiarity with analytics and reporting tools, APIs or no-code automation Experience hiring and managing a small team How to apply: Send a short note on why you, your CV or LinkedIn, and examples of clipping or short-form work you've run and the results it delivered (link any clip pages or campaigns you've run).

We'd rather see three strong examples than a long cover letter. Why New. Gen Our people are the foundation of our business, so we believe in bringing benefits that actually make a difference. Here's what the perks at New. Gen are like: 28 days holiday per year, including bank holidays and a New. Gen reset policy that entitles an additional 10 holiday days off per year (post probation) Additional birthday day off Christmas closure period Ben Allowance

• Subsidised bespoke benefits package giving you access to benefits you want (Childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo - you name it, it's on there) Access to Aviva Healthcare for private medical insurance (post probation), which includes free therapy and counselling sessions, along with a death in service benefit equivalent to 4x your annual salary Enhanced Maternity & Paternity policy and enhanced policies for same sex and non-binary couples Enhanced compassionate leave so you can genuinely take the time you need during difficult times Flexible working hours - earlier start for an earlier finish or a later start for a later finish. We want you to work in a way that works best for you and your lifestyle AI Budget - £30 a month to spend on AI to support your role Company summer and winter social gatherings and away days to bring together our global agency Community days - we give you time off to go support a cause you believe in! Culture
• Enjoy perks such as a fully stocked kitchen, happy hour, monthly vibes and team bonding activities, all alongside an incredible team of people! New. Gen is committed to building a diverse and inclusive workplace. We welcome applications from all qualified candidates regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.