Job description
Our Journey The Shop. Back Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, Shop. Back is dedicated to saving members money and time, and delivering delight every day.
The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, Shop. Back now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date.
Through its innovative offerings, Shop. Back continues to create value for both members and merchants. Notably, its payment solution, Shop. Back Pay, offers members a convenient and rewarding payment option at checkout. You will be the driving force behind Shop. Back’s engagement and retention strategy across Asia-Pacific.
You’ll set the vision for how CRM can unlock growth, shape best practices across markets, and influence teams toward delivering personalized, data-driven experiences that keep users coming back. This role calls for a technical CRM expert who can balance big-picture thinking with executional excellence, influence stakeholders at all levels, and scale impact across diverse markets.