Senior Marketing Executive, MAC

Description What You Will Achieve

• Partner with the Assistant Marketing Manager to develop the strategic roadmap and product assortment for the brand in HMT market, considering competitor offerings, consumer insights, and business impact. Support marketing calendar planning in line with global/regional directions and local priorities.
• Manage the development of NPLs, campaign concepts, and USP; plan and execute 360° campaigns with the Consumer Engagement team. Ensure core messages are consistently communicated across all consumer touchpoints.
• Define product marketing objectives, including ATL & BTL communication strategies. Provide consumer insights to refine product positioning and creative executions.
• Collaborate with the CRM team to identify the right customer segments for activations and maximize business potential across all channels.
• Lead and facilitate the sales forecast process for launches (saleable and non-saleable), oversee supply chain coordination, and maintain healthy inventory levels to support sales objectives.
• Gather consumer feedback and recommend product improvements where necessary.
• Build strong partnerships with retailers, develop trade marketing plans, and coordinate initiatives to secure business opportunities.
• Lead promotional strategy development, design channel- and audience-specific tactical offerings, manage KPIs (samples, gifts ROI), and share insights for continuous improvement.
• Drive omni-channel promotional execution by working closely with field teams. Ensure seamless roll-out of programs, followed by performance analysis and key learnings for future enhancement.

Qualifications

• University Graduate in Marketing or business-related disciplines
• Minimum of 5 years relevant experience in FMCG/ Retail/ Beauty industry
• Demonstrated track record of brand business building, collaboration and leadership is required
• Pleasant, pro-active and a passion for excellence
• Strong co-ordination and interpersonal skills; creative and attention to details
• Exceptional presentation, leadership and interpersonal skills
• Good command of spoken and written English and Chinese (Cantonese and Mandarin)