Job description
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism.
We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Job Summary
The Sr. Brand Manager will be responsible for develop and implement marketing strategies and activities for Orforglipron to achieve business objective in China market.
Key Responsibilities
The Sr. Brand Manager position is focused on Orforglipron launch in T2D and CWM indication. The Sr. Brand Manager will collaborate with external partners as well as multiple internal cross-functional members such as Medical, PRA, MCE, SFE, Sales Training, etc. to conduct launch preparation. The ability to synthesize customer insights to brand strategy, conduct insightful market analysis, drive innovative and effective brand communication, influence thought leader, engage with sales team and execute promotional campaign will be a key successful factor for this job.
Customer Engagement and Activation Understand customer insights through market research, advisory board and field visiting Synergize insights into brand strategy, deliver brand materials and education contents Develop customer engagement solutions and implement with innovation and excellence Opex planning and management Thought Leader Management Identify and engage thought leaders and establish strong relationship with TLs Deliver TL advisory board meetings to collect customer insights Internal Communication Deliver brand strategy to the sales force Work closely with sales, medical, PR, PRA, access, commercial and other functions to ensure smooth implementation of marketing activities.
Core Capabilities (most critical to this job) Familiarity in bringing strategy into solutions, and end-to-end operation of customer facing tactics Innovative driven Strong communication skills Demonstrated outstanding cross functional work capabilities in the past Requirements: At least 3 years of brand management experience in pharma industry Experience in regional marketing or sales is a plus Understand different channels (hospital, retail, online pharmacy) is a plus Learning agility: demonstrate passion to acquire new knowledge / skill and apply learning with speed Innovation: think out of the box and drive development of innovative solutions Communication: articulate clearly in both oral and written communication Team Spirit: achieve results through team work as a valued member in different setting Fluent in English and Mandarin Essential Qualification Bachelor degree and above Additional Preferences Medical/Pharmacy background preferred Consumer insights (experience in FMCG is preferred) Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions.
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