Job description
Key Responsibilities
- Strategy & Planning Develop and implement integrated digital + retail fundraising strategies Plan monthly/quarterly revenue targets across both channels Identify opportunities to convert digital traffic into retail/on-ground engagement and vice versa
- Digital Fundraising Manage online fundraising campaigns across website, email marketing, social media, and paid platforms Optimize donation funnels, landing pages, and user journeys Track and improve key metrics like conversion rate, cost per acquisition (CPA), and ROI Coordinate with internal/external teams for creatives, content, and campaign execution
- Retail Fundraising (On-Ground) Plan and execute fundraising activities at malls, kiosks, events, and high-footfall locations Drive face-to-face donor acquisition and ensure revenue targets are met Identify and onboard new retail locations and partnerships
- Team & Vendor Management Manage digital agencies, media partners, and retail fundraising teams/vendors Train on-ground teams on campaign messaging and donor engagement Monitor performance and ensure alignment with targets
- Campaign Integration Ensure seamless integration between online and offline campaigns Use digital channels to drive footfall to retail activations Capture and nurture leads generated through both channels
- Data Analysis & Reporting Track and analyze performance across digital and retail channels Prepare weekly/monthly dashboards for management Use insights to optimize campaigns and improve donor acquisition & retention
- Donor Experience & Compliance Ensure a smooth and secure donation experience across platforms Maintain donor data accuracy and privacy compliance Strengthen donor engagement through follow-ups and communication Key Requirements Experience: 5–8 years in digital marketing, fundraising, or retail/face-to-face fundraising Education: Bachelor’s degree (Master’s preferred) Strong understanding of performance marketing, CRM tools, and donor journeys Experience in managing on-ground activations and partnerships Proven ability to handle targets and revenue generation Key Skills Digital marketing (SEO, SEM, social media, email marketing) Retail/face-to-face fundraising Data analytics & campaign optimization Team and vendor management Strong communication & stakeholder management Key Performance Indicators (KPIs) Total revenue (Digital + Retail) Online conversion rate (%) Cost per acquisition (CPA) Number of new donors acquired Average donation value ROI on campaigns Retail activation performance (footfall to conversion)