Traeger

Category Director

Traeger

Salt Lake CityPosted Jul 13, 2026

Job description

** Welcome to the Traegerhood: **

Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’re fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you’re a team player who’s dedicated to delivering top-quality results every day, then we want you to come cook with us.

** What You’ll Do: **

Traeger is seeking a Category Director to join our team. In this role, you will report to our VP of Product and will be accountable for owning the in-line, cross-channel product mix plan and partnering with Program Management to deliver products that drive exceptional business results. As our Category Director, you will create long-term product roadmaps, set product quality and cost goals, and drive profitable growth. You will also work with cross-functional marketing and sales teams to create and deliver exceptional products to market.

** How You'll Help Us Win: **

  • Develop and execute global product innovation strategies for new categories and existing products

  • Lead our global category innovation efforts to ensure that the product roadmap meets consumer needs in specific channels in the coming years

  • Contribute in costing analysis to determine optimal product effectiveness

  • Own product quality for the product line

  • Set overall MSRP strategy for category products, both consumer and trade

  • Own product transition and inventory for new product introductions

  • Conduct business performance analysis, including revenue, volume, product margin, category gap analysis versus competition, and effective balance of sale (good, better, best)

  • Initiate frequent interaction with consumers and trade to monitor performance and collect market and competitor data

  • Prioritize and manage 3rd party product development partners

  • Assist sales teams in developing and maintaining relationships with retailers and trade partners

** What You'll Need To Succeed: **

  • Bachelor's in Business, Marketing, or related discipline

  • Minimum 7 years of experience in product development or marketing within the durable industry and/or consumer package goods is required. Durable industry experience is preferred

  • Firm grasp of marketing methods and processes to ensure growth

  • A proven ability to develop and launch new products

  • Confidence in actions and decisions to help drive a successful product launch

  • Analytical, financial, and computer competence

  • Ability to manage relationships

  • Strong consumer focus

  • Exceptional communicator with strong interpersonal skills

  • Impeccable presentation skills

  • Excellent analytical skills and the ability to negotiate

  • Insatiable appetite to meet and exceed revenue, margin, and volume goals

  • In-depth knowledge of products and brands

  • Ability to manage multiple projects simultaneously

** Why You Will Love Working Here ** :

  • Be part of the most disruptive force in outdoor cooking

  • Join a true team working towards a common goal

  • Culture of risk-taking, innovation, & quality

  • So. Much. Food.

  • Have an outdoor lover’s paradise in your backyard

  • Full medical/dental/vision package to fit your needs

  • 401k to help you plan for the future

  • Tuition reimbursement

  • Individual professional development programs & initiatives to help you grow professionally

  • Great discounts on all things Traeger

  • Did we mention all the food?