Marketing Officer - Events & Conferences

● Develop and implement comprehensive marketing strategies and promotion plans for events and conferences. ● Research and identify relevant industry events and conferences that can enhance company visibility, generate leads, and boost sales. ● Utilize the full marketing mix to promote events and conferences, including email, direct mail, PR, social media, online advertising, SMS, radio, and TV.

● Create and manage a marketing plan focused on lead generation, collaborating with internal teams to optimize marketing efforts for all event components. ● Manage relationships with vendors, organizers, and attendees to facilitate seamless event operations. ● Oversee the creation, design, and delivery of marketing collateral, including sales brochures, visitor tickets, advertisements, web banners, and email campaigns.

● Coordinate on-site event presence, including registration, press office, branding, and material placement. ● Forecast, monitor, and manage the event marketing budget, ensuring that all expenses align with financial goals. ● Provide on-site support, ensuring the smooth execution of all marketing-related activities. ● Track and evaluate the effectiveness of event marketing campaigns through KPIs, feedback, and post-event reports, adjusting strategies for future events.

● Leverage events to capture leads, foster relationships, and support the sales team in converting event participation into business opportunities.

Requirements

● Bachelor’s Degree in Marketing or a related field. ● 3 -5 years of experience in event marketing. ● Proven experience in strategy creation, project management, and critical path analysis. ● Strong interpersonal, negotiation, and relationship-building skills. ● High attention to detail with an eye for creative and effective marketing solutions.

● Ability to manage multiple projects simultaneously. ● Proficient in using databases and CRM tools to manage direct marketing campaigns. ● Willingness to travel for domestic and global events as needed.

Benefits

Employment Visa Medical Insurance