Job description
This is Energizer Holdings, Inc. Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team.
Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.
Position Summary
Energizer Vietnam is on an exciting transformation journey to build both Energizer and Eveready into winning brands and become an unbeatable player in Việt Nam. We are looking for a highly experienced, entrepreneurial and resilient commercial leader to drive Category & Channel Planning capabilities across Vietnam. This role combines Category Management, Commercial Planning and Trade Marketing to develop winning growth strategies, strengthen forecasting discipline, accelerate channel development, improve in-store execution and optimize commercial investments.
The successful candidate must possess a strong ownership mindset, creativity, commercial acumen and the perseverance required to build something meaningful in a challenging and fast-changing environment. This is not a role for someone seeking a comfortable journey. It is for someone passionate about creating long-term impact and leaving a lasting legacy.
This role, reporting to Sales Director Việt Nam Responsibilities
- Category Strategy & Commercial Planning Lead category growth strategies that drive sustainable business growth across brands, channels and regions.
Key Responsibilities
Develop category and portfolio growth strategies aligned with business objectives. Build channel-specific growth plans to increase market penetration and distribution. Conduct category analysis and identify opportunities for growth by brand, channel and region. Recommend pricing, promotion and pack architecture to maximize profitability and competitiveness.
Partner with Marketing and Sales to translate brand strategy into commercial execution plans. Drive profitable growth through effective category and channel management. 2. Demand Forecasting & Business Performance Management Build forecasting excellence and ensure strong demand planning discipline.
Key Responsibilities
Lead sales forecasting and demand planning processes. Collaborate with Supply Chain to improve service levels and inventory effectiveness. Monitor forecast accuracy and continuously drive improvement initiatives. Identify business risks and recommend corrective actions proactively. Manage sales plans and business assumptions to support sustainable growth.
Partner with Finance to track business performance and profitability. Ensure planning processes support business scalability and operational excellence. 3. Trade Marketing & Channel Development Develop channel strategies and trade programs that accelerate distribution, execution and sales growth.
Key Responsibilities
Create channel development strategies for Traditional Trade, Modern Trade and emerging channels (Ecom, Pharmacy, Mobile, B2B....) Design and implement impactful trade promotion programs. Develop annual and monthly trade activity calendars. Manage trade investments and commercial budgets effectively. Evaluate ROI and effectiveness of all trade initiatives.
Work closely with Sales teams to ensure flawless execution in the marketplace. Continuously identify new opportunities to improve shopper conversion and customer engagement. 4. Perfect Store & Execution Excellence Build best-in-class execution standards to win at the point of purchase.
Key Responsibilities
Develop and implement the Perfect Store framework across all channels. Define channel-specific Picture of Success standards. Establish winning recommendations for: Assortment Shelf presence Planogram POSM deployment Visibility standards Merchandising excellence Drive activation excellence through effective in-store programs.
Monitor store execution and compliance through field audits and digital tools. Partner with Sales and Marketing teams to continuously elevate execution quality. Ensure all commercial investments are translated into visible market execution. 5. Trade Investment, POSM & Commercial Governance Ensure efficient utilization of commercial resources and investments.
Key Responsibilities
Own and manage annual Trade Marketing budget. Lead POSM planning, allocation, deployment and effectiveness tracking. Monitor spending efficiency and ROI across channels and activities. Establish governance and tracking mechanisms for trade promotions. Ensure all trade activities comply with company policies and investment guidelines.
Regularly assess program effectiveness and recommend improvements. 6. Commercial Analytics & Performance Tracking Drive data-driven decision making through robust commercial analytics.
Key Responsibilities
Build dashboards and performance scorecards. Analyze: Brand performance Channel performance Store type performance Regional performance Promotion effectiveness Distribution trends Track execution quality of all trade programs in market. Generate actionable insights to support commercial decisions. Identify risks and growth opportunities proactively. 7. Cross Functional Collaboration Act as a key bridge between Sales, Marketing, Supply Chain, Finance and regional teams.
Key Responsibilities
Collaborate closely with Sales teams to ensure effective implementation of commercial plans. Partner with Marketing to design and continuously improve Picture of Success standards. SUCCESS MEASURES The successful candidate will deliver: Improved Forecast Accuracy and Planning Discipline. Increased Brand Penetration across channels and regions.
Stronger Numeric & Weighted Distribution. Higher Perfect Store Compliance. Improved Trade Promotion ROI. Better Visibility and POSM Effectiveness. Stronger Category Growth and Profitability. Sustainable Growth of Energizer and Eveready brands across Vietnam.
What we are looking for
Experience 5+ years of FMCG experience. Strong background in: Category Management Trade Marketing Channel Development Commercial Planning Sales Planning Proven experience managing forecasting, trade investments and P&L. Strong understanding of Vietnam retail landscape across all channels. Experience working in complex, fast-paced and transformational environments.
Personal Attributes We are looking for someone who is: Strategic yet highly execution focused. Creative in developing channel and trade solutions. Strong in analytics and commercial decision making. Passionate about building brands from the ground up. Resilient and persistent when facing challenges. Comfortable operating in ambiguity and transformation.
Highly collaborative and influential across functions. Willing to roll up their sleeves and get things done. Determined to build Energizer and Eveready into market-leading brands in Vietnam. Come join us! Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.
- Category Strategy & Commercial Planning Lead category growth strategies that drive sustainable business growth across brands, channels and regions.
Key Responsibilities
Develop category and portfolio growth strategies aligned with business objectives. Build channel-specific growth plans to increase market penetration and distribution. Conduct category analysis and identify opportunities for growth by brand, channel and region. Recommend pricing, promotion and pack architecture to maximize profitability and competitiveness.
Partner with Marketing and Sales to translate brand strategy into commercial execution plans. Drive profitable growth through effective category and channel management. 2. Demand Forecasting & Business Performance Management Build forecasting excellence and ensure strong demand planning discipline.
Key Responsibilities
Lead sales forecasting and demand planning processes. Collaborate with Supply Chain to improve service levels and inventory effectiveness. Monitor forecast accuracy and continuously drive improvement initiatives. Identify business risks and recommend corrective actions proactively. Manage sales plans and business assumptions to support sustainable growth.
Partner with Finance to track business performance and profitability. Ensure planning processes support business scalability and operational excellence. 3. Trade Marketing & Channel Development Develop channel strategies and trade programs that accelerate distribution, execution and sales growth.
Key Responsibilities
Create channel development strategies for Traditional Trade, Modern Trade and emerging channels (Ecom, Pharmacy, Mobile, B2B....) Design and implement impactful trade promotion programs. Develop annual and monthly trade activity calendars. Manage trade investments and commercial budgets effectively. Evaluate ROI and effectiveness of all trade initiatives.
Work closely with Sales teams to ensure flawless execution in the marketplace. Continuously identify new opportunities to improve shopper conversion and customer engagement. 4. Perfect Store & Execution Excellence Build best-in-class execution standards to win at the point of purchase.
Key Responsibilities
Develop and implement the Perfect Store framework across all channels. Define channel-specific Picture of Success standards. Establish winning recommendations for: Assortment Shelf presence Planogram POSM deployment Visibility standards Merchandising excellence Drive activation excellence through effective in-store programs.
Monitor store execution and compliance through field audits and digital tools. Partner with Sales and Marketing teams to continuously elevate execution quality. Ensure all commercial investments are translated into visible market execution. 5. Trade Investment, POSM & Commercial Governance Ensure efficient utilization of commercial resources and investments.
Key Responsibilities
Own and manage annual Trade Marketing budget. Lead POSM planning, allocation, deployment and effectiveness tracking. Monitor spending efficiency and ROI across channels and activities. Establish governance and tracking mechanisms for trade promotions. Ensure all trade activities comply with company policies and investment guidelines.
Regularly assess program effectiveness and recommend improvements. 6. Commercial Analytics & Performance Tracking Drive data-driven decision making through robust commercial analytics.
Key Responsibilities
Build dashboards and performance scorecards. Analyze: Brand performance Channel performance Store type performance Regional performance Promotion effectiveness Distribution trends Track execution quality of all trade programs in market. Generate actionable insights to support commercial decisions. Identify risks and growth opportunities proactively. 7. Cross Functional Collaboration Act as a key bridge between Sales, Marketing, Supply Chain, Finance and regional teams.
Key Responsibilities
Collaborate closely with Sales teams to ensure effective implementation of commercial plans. Partner with Marketing to design and continuously improve Picture of Success standards. SUCCESS MEASURES The successful candidate will deliver: Improved Forecast Accuracy and Planning Discipline. Increased Brand Penetration across channels and regions.
Stronger Numeric & Weighted Distribution. Higher Perfect Store Compliance. Improved Trade Promotion ROI. Better Visibility and POSM Effectiveness. Stronger Category Growth and Profitability. Sustainable Growth of Energizer and Eveready brands across Vietnam. Experience 5+ years of FMCG experience. Strong background in: Category Management Trade Marketing Channel Development Commercial Planning Sales Planning Proven experience managing forecasting, trade investments and P&L.
Strong understanding of Vietnam retail landscape across all channels. Experience working in complex, fast-paced and transformational environments. Personal Attributes We are looking for someone who is: Strategic yet highly execution focused. Creative in developing channel and trade solutions. Strong in analytics and commercial decision making.
Passionate about building brands from the ground up. Resilient and persistent when facing challenges. Comfortable operating in ambiguity and transformation. Highly collaborative and influential across functions. Willing to roll up their sleeves and get things done. Determined to build Energizer and Eveready into market-leading brands in Vietnam.