Product Manager, Consumer

ABOUT GENERAL MEDICINE General Medicine is building a healthcare store that makes it radically simpler — and more transparent — for people to access care. We provide upfront cash and insurance prices for visits, prescriptions, labs, imaging, and more. Behind that simplicity is complex infrastructure: payer integrations, pricing logic, eligibility systems, reconciliation workflows, and financial rails.

We’re building the systems that make transparent healthcare possible. THE ROLE We’re hiring a Product Manager, Consumer to own core patient-facing experiences at General Medicine—from onboarding and search to booking, pricing, and visit follow-up. You’ll define strategy, craft intuitive journeys, and ship polished features that scale across virtual and in-person care, prescriptions, labs, and imaging.

You’ll work with a small, high-leverage team of engineers and designers to make complex healthcare simple, trustworthy, and delightful. This is a hands-on role: writing specs, defining metrics, reviewing experiments, and partnering closely with engineering, while also shaping the product’s long-term evolution. We’re looking for someone with experience shipping impactful consumer products, turning ambiguous problems into clear solutions, and using data to drive iteration.

You don’t need deep healthcare experience—what matters is strong product judgment, analytical rigor, and a track record of creating experiences users love. WHAT YOU’LL DO

• Own and evolve a clear consumer product roadmap aligned to company goals
• Define, prioritize, and ship 0→1 features that improve user experience and business outcomes
• Identify the highest-leverage opportunities across onboarding, conversion, booking, and retention
• Partner closely with engineering and key stakeholders to scope, sequence, and execute initiatives efficiently
• Design and run experiments to validate hypotheses and improve key metrics
• Analyze product performance and user behavior data to inform prioritization and iteration
• Translate ambiguous problems into structured plans with measurable success criteria
• Balance speed and rigor — shipping quickly while building durable foundations
• Contribute to broader consumer product strategy and long-term experience vision WHAT WE’RE LOOKING FOR - 3–5 years of product management experience, ideally on consumer-facing web products
• Experience owning a roadmap and driving measurable outcomes
• Strong analytical foundation — comfortable defining KPIs, running experiments, and interpreting data
• Track record of improving core metrics (conversion, engagement, retention, etc.)
• Experience operating with ambiguity and setting direction without heavy structure
• Ability to move between strategy and execution — from high-level prioritization to detailed product specs
• Clear communicator who can align engineering, design, and leadership around tradeoffs and outcomes NICE TO HAVE:
• Experience scaling a product from early traction to meaningful growth
• Consumer Healthcare experience preferred but not required
• Quantitative or technical academic background This is a hybrid role in SF. HOW WE WORK
• Customer obsessed: We stay close to real needs through thoughtful research and continuous feedback from our care teams.
• Design led & data informed: We seek simplicity, ship craftsmanship, and validate with data.
• Operationally grounded: We build tools that make our care teams faster and more accurate, not just prettier.