Job description
** Role Overview **
We are looking for an analytically-minded search marketer to own paid search performance across Google and Microsoft Ads, while driving our organic SEO strategy. This is an optimization-first role. The person in this role will live in the data, continuously improving campaign efficiency, keyword coverage, Quality Scores, and search rankings. Creative asset production is handled separately; the focus of this role is making every dollar and every keyword work harder.
- This is a 1099 contractor role. *
** Core Responsibilities **
** Paid Search Optimization **
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Own campaign structure, bidding strategy, and budget allocation across Google and Microsoft Ads
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Continuously refine keyword lists including match types, negatives, and search term harvesting
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Optimize Quality Scores, ad rank, and landing page relevance
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Run structured A/B tests on ad copy variations (briefs provided by creative team)
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Monitor and report on CPC, ROAS, CVR, and impression share on a weekly basis
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Manage audience targeting, remarketing lists, and bid adjustments
** SEO **
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Perform technical SEO audits covering crawl health, Core Web Vitals, and structured data
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Build and maintain keyword maps aligned to site architecture
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Brief the content team on SEO priorities and optimize existing pages for search intent
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Manage a link acquisition pipeline and monitor domain authority
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Track organic rankings, traffic trends, and index coverage in Google Search Console
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Cross-reference paid search data to identify organic content gaps and opportunities
** Requirements **
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3 to 5 years managing Google Ads campaigns with a clear track record of performance improvement
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Hands-on SEO experience with demonstrated ranking or traffic growth, ideally including a technical project or site migration
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Deep familiarity with Google Ads, Google Analytics 4, Google Search Console, and Microsoft Advertising
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Proficiency with SEO tools such as Ahrefs, Semrush, Sor Screaming Frog
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Comfortable analyzing large datasets in spreadsheets; experience with reporting tools such as Looker or Data Studio is a plus
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Able to translate data into clear, actionable insights for non-technical stakeholders
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Experience managing monthly ad budgets of $20,000 or more
** Nice to Have **
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Experience with Reddit Ads, particularly conversion campaign setup and audience targeting
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Ability to write or edit ad copy and brief creative assets independently
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Basic HTML or CSS knowledge for implementing on-page SEO changes without developer support
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Familiarity with CRO tools such as Unbounce or VWO for landing page testing
Compensation: $50/hour