Copywriter

Copywriter Together Hospitality | Pune | Full-time CTC: ₹4 - 7 LPA Experience: 2-5 years Reports to: Creative Director Scope: Across all 5 brands About Together Hospitality We operate culture-driven restaurants and bars including Elephant & Co., Cobbler & Crew, Juju, Gather, and Izipizi Street. Each brand has a distinct voice, audience, and cultural space.

We care deeply about how our brands sound, not just how they look.

About the Role

This is not a caption-writing role. As a Copywriter at Together Hospitality, you are the voice builder behind five distinct brands. You shape how each brand sounds across every touchpoint - from Instagram captions and menus to event pages, campaigns, and in-venue communication. You will: Write at scale across multiple brands without blending voices Translate strategic briefs into sharp, effective language Maintain clarity, consistency, and cultural depth in everything written Five brands.

Five voices. No overlap. Important Note on Writing & AI This role requires a genuine writer . We are not looking for AI-assisted writing. All thinking, ideation, and writing must come from you — your instinct, your craft, your understanding of language. If you rely on AI tools to write, this role will not be a fit.

Requirements

Key Responsibilities

1. Social Media & Captions Write captions across all brands (posts, reels, carousels, stories) Maintain distinct tone of voice for each brand Create copy that engages, communicates, and evokes — not just describes Deliver consistently within tight content timelines Execute briefs from Creative Strategists with clarity and craft Write hashtag strategies and story copy (polls, Q&As, etc.) Flag unclear briefs or weak concepts proactively
2. Brand Voice Ownership Own tone of voice documentation for all brands Act as the final checkpoint for voice consistency Build and maintain vocabulary, tonality, and writing guidelines Onboard freelancers and team members on brand voice Develop deep understanding of each brand’s identity and audience
3. Campaigns, Events & Collateral Write event names, descriptions, and promotional copy Create campaign copy for launches, menus, and IPs Write menu and food descriptions that drive ordering intent Develop copy for print, signage, packaging, and in-venue touchpoints Write WhatsApp broadcast communication Collaborate with designers for copy-layout integration
4. Cultural Depth & Research Stay culturally curious — food, language, hospitality, design Build deep context for each brand’s space (cocktails, cuisines, ethos) Track evolving language trends on social media Maintain a personal reference bank of strong writing What This Role Does NOT Own Campaign concepts or creative direction (Creative Strategists) Brand narrative strategy (Creative Strategists) Design and visual direction (Creative Director & Designers) Key Result Areas (KRAs)
5. Voice Consistency & Brand Distinction (30%) Clear differentiation across all 5 brand voices Human, natural, non-generic writing Strong first-draft approval rate
6. Caption Quality & Timeliness (25%) No delays in content calendar due to copy High-impact, engaging captions Consistent improvement in writing quality
7. Campaign & Collateral Copy (20%) Thoughtful, high-quality campaign language Menu copy that drives orders Seamless integration with design
8. Cultural Depth & Authenticity (15%) Writing reflects real understanding of each brand Specific, relevant cultural references Strong, human voice in all outputs
9. Collaboration & Execution (10%) Clear, efficient execution of briefs Proactive communication on quality gaps Strong collaboration with design and strategy teams What We’re Looking For Experience 2–5 years in copywriting/content roles Experience handling multiple brand voices Strong social media writing experience Hospitality / F&B / lifestyle background preferred Writing Skills Natural, human, voice-driven writing Ability to handle multiple distinct tones Fast, high-quality output at volume Writes to make people feel — not just inform Mindset Deeply curious about culture and language Writes from understanding, not approximation Takes ownership and pride in every sentence Does not rely on AI for thinking or writing What Sets You Apart