Job description
Job Description: 属于皇家宠物事业部
- Offline RTM Strategy design and landing
- Distribution guidance design and tracking
- Offline in-store execution guidance and tracking
- Offline value chain design and improvement
- Offline projects design , POSM/SOL
- Set up Offline Perfect Store Model
- Offline perfect store KPI design by channels
- Tracking process design and action suggestion
- Channel portfolio matrix and priorities setting with key MKT and sales Pillars - leverage MKT strategy and channel strategy to develop channelized portfolio matrix
- Coordinate NPD launch plan and performance tracking
- Perfect store
- Design promotion price guidance and execution tracking
- GWP design and management
- Sample management
- Sample FCST and allocation
- Sample mechanism design and ROI check
- ANP management Requirements:
- At least 5 years’ experience in FMCG
- Trade Marketing experience is fundamental.
- Offline TM experience, especially KA stores is must
- Offline sales experience is a plus -English communication is must