Offline Customer Marketing Manager

Job Description: 属于皇家宠物事业部

1. Offline RTM Strategy design and landing

• Distribution guidance design and tracking
• Offline in-store execution guidance and tracking
• Offline value chain design and improvement
• Offline projects design , POSM/SOL

1. Set up Offline Perfect Store Model

• Offline perfect store KPI design by channels
• Tracking process design and action suggestion

1. Channel portfolio matrix and priorities setting with key MKT and sales Pillars - leverage MKT strategy and channel strategy to develop channelized portfolio matrix

• Coordinate NPD launch plan and performance tracking

1. Perfect store

• Design promotion price guidance and execution tracking
• GWP design and management

1. Sample management

• Sample FCST and allocation
• Sample mechanism design and ROI check

1. ANP management Requirements:

• At least 5 years’ experience in FMCG
• Trade Marketing experience is fundamental.
• Offline TM experience, especially KA stores is must
• Offline sales experience is a plus -English communication is must