Job description
Jira ticket We’re looking for an SMM Specialist to join our SMM & Communication Service team. Our mission is to keep Mac. Paw and its products loved and recognized by Apple users by growing our audience, boosting brand awareness, and driving traffic across social media channels. You’ll collaborate closely with internal teams to deliver creative and effective solutions.
If you're interested in this role, please highlight a recent project in your CV or cover letter, including the results you achieved and key supporting metrics. In this role, you will: Plan and create content together with a designer and copywriter Help develop overarching comms campaigns and turn them into engaging posts Track key metrics (reach, engagement rate, follower growth) and provide reports to the broader marketing team Engage with the audience via Stories, comments, and messages Run basic targeted ads on Meta, LinkedIn, and X (Twitter) Brainstorm content ideas for Setapp and Eney's social media platforms, including product releases & updates, as well as posts based on key content pillars for the product's target audience Сreate content (including photo and video shooting) for static and video content, as well as adapt US-oriented trends to our content strategy Skills you’ll need to bring: Experience with Instagram, X (Twitter), LinkedIn, and Facebook Strong skills in content planning, creation, and distribution Ability to align your work with the overall brand and social media strategies Good understanding of social media analytics and how to influence results Comfortable working in a dynamic environment and owning your tasks Awareness of online trends and culture, especially in English-speaking countries, with a focus mainly on the US Experience collaborating with designers and copywriters to deliver results Basic knowledge of social media targeted advertising (brand awareness, traffic, engagement) Passion for memes, trends, and internet culture Fluent English and Ukrainian Practical AI skills for everyday workflows (writing, analytics, automation) As a plus: Basic video shooting and editing skills (iPhone is enough) Some experience with Tik.
Tok promotional strategies Experience in tech companies or agencies Copywriting skills Familiarity with Reddit and Discord Ability to visit our Kyiv office