Job description
Job Description: The Marketing Systems & Enablement Director for Pet Nutrition will play a critical role in driving our Simplify to Growth strategy. We have a clear mandate to accelerate marketing effectiveness through AI-driven transformation and agency ecosystem. This global position must be based in one of the priority Operating Entitles (EU, US).
The Marketing Systems & Enablement Director will operate in service of the OEs, building strong partnerships with PN regional & local teams and their x-segment counterparts. They will act as the key stakeholder for the Petcare digital and product teams. The job holder drives her/his mission with autonomy and pace. He/she will be proactive, demonstrating leadership to build, develop and adjust with learning.
The role operates in a “remote” environment, recruiting and developing talents, building team engagement, interacting with his/her line manager, peers, other teams and external agencies mainly in a virtual environment. Role Purpose: Leading the definition, delivery, and value realization of AI-enabled marketing capabilities and the DDM business case.
Own the end-to-end orchestration of GenAI programs across our agency ecosystem that drive measurable growth, efficiency, and ROI. Reporting to the Global VP of Marketing Operations & Transformation, this role is a senior and highly visible leadership role within the Global Demand organization – managing Regional President, CFO and GM stakeholders.
Key Responsibilities
AI & GenAI Program Leadership (Enterprise-Critical)
- Own the PN Marketing GenAI strategy, translating business priorities into a full scale program, deployed in every OE.
- Lead global Test & Learn programs, with clear success metrics, adoption plans, and value tracking.
- Drive change management, ensuring capability uplift, responsible usage, and sustainable adoption across markets.
- Orchestrate cross-capability AI operating model in partnership with Digital Product, Data and Media teams. DDM Business Case Ownership (Value & Governance)
- Own the DDM business case, including financial models, benefits tracking, and executive reporting.
- Provide regular value realization and performance updates to OE and senior leadership.
- Ensure tight linkage between DDM investments, AI initiatives, and commercial outcomes.
- Act as the senior point of accountability for DDM engagement, prioritization, and roadmap trade-offs. Go-to-Market & Deployment
- Partner with Digital VP to oversee the Mar. Tech roadmap execution, ensuring Petcare and Digital team accountability and delivery
- Lead global capability deployment and adoption, partnering with deployment leads to embed AI and DDM ways of working.
- Ensure GTM readiness through enablement, tooling, and clear operating rhythms. Leadership & Orchestration
- Lead and develop a high-impact, cross-disciplinary global team – partnering with Snacking to ensure consistent Mars Inc programming
- Showcase and promote the progress being made across all OEs
- Act as a thought leader and single orchestration point for the Demand organisation’s AI transformation Key Deliverables (Non-Negotiable)
- Ongoing benefits realization tracking of DDM business case
- Approved and operational PN Marketing GenAI strategy
- Scaled WRITER & Test & Learn GenAI programs with measurable impact
- Embedded AI-enabled Mar. Tech and data foundations. Experience Required: - 5 years minimum experience with deep experience in Digital Marketing
- Demonstrated experience in complex project leadership, project management and delivery. Delivery is key!
- Demonstrated experience partnering with digital functional IT teams/partners, energy for technology platforms and solutions
- Passion for cats and dogs would be ideal.